A niche is a segment of the entire market population that you want to focus on. In this context, it’s a group or place where online users share common interests and similar behavior as consumers. Focusing on a niche lets you focus on the ins and outs of affiliate marketing on one particular consumer group, allowing you to maximize your results for less effort—that, compared with marketing in many different niches.
Don’t set a goal to write 3 blog posts a day… set a goal to write 1 blog post a week and make that post super helpful, long, and filled with information that is so valuable you will say “yeah, people will link to that.” 90% of my traffic/affiliate income comes from just 20 tutorials, many of which are 5+ years old. But I am constantly updating them to make the content better.
That way, if you decide to write a review to promote it or send the affiliate link for the product's sales page to your email list, etc., you will have first-hand knowledge of how it works. This will help you to decide it the product has real value pertaining to your niche. I, personally, won't sell anything I haven't tried myself to be sure they work as advertised. Selling just to make money with no real value is a sure way to lose customers and ultimately destroy your business. Bad reputations are hard to get rid of once you get one, especially when there's money involved. With that being said, I hope you all have a great holiday season.
Next, is kind of a no brainer. You can’t be an affiliate marketer without a website or a blog. I mean, is it possible to have an affiliate marketing business based entirely on social media or YouTube or some other source? Sure, you could even technically earn a living through affiliate marketing without ever going onto the internet! But setting up a website is the absolute best way to earning a living online and it’s the main way I earn my living. Starting your first affiliate marketing website can be really intimidating if you have no web design skills and are just starting out. Luckily there are plenty of programs that can help you if you’ve never built a website. I worried quite a bit about this before starting my affiliate business from home because I was not a web designer at all, so I can certainly relate. If you have the time and resources to dedicate to it, sign up for a great training program like Wealthy Affiliate. They don’t only help you build your website, but they help with niche selection, market research, web hosting, domain registration, and everything else that goes into growing an online business. So don’t be intimidated, check them out to see how they can help you build and manage your first website. Once you learn the basics, you’ll be amazed at how quickly you can build more and more sites to extend your reach and have a higher chance of making money as an affiliate. Otherwise, if you’re just looking for a free step-by-step way to build a great looking website from scratch, check out the video below!
While a part of affiliate marketing is a numbers game (how big is your list, how much traffic do you get, what is your social media presence) the best way to increase these numbers is to provide quality content. Always remember to put your best foot forward in everything that you do, from your blog posts to your newsletter content, to your social media interactions. When you take time to focus on quality and building the relationships – the numbers will follow.
If you are thinking of starting an online affiliate marketing venture from the ground up, now is the best time to do this! The affiliate marketing industry is growing by leaps and bounds, and opportunities are springing up everywhere. In 2016, retailers in the United States alone spent well over $4 billion on affiliate marketing costs. It is projected that by 2020, this figure will hit $6.8 billion.
I think the most important thing to decide when you are just starting building your affiliate business from home is figuring out your niche. We all have special knowledge that can be shared with the world. Whether you can offer great parenting advice, explain to people how to rebuild a carb, or love watching sci-fi movies, no matter your interest, you have an expertise. Figuring out how that expertise applies to a market niche will not only give your brand authority and help you sell related products, but you’ll enjoy what you do every single day. I have a range of affiliate websites that delve into my different interests and expertise areas, so I’m always excited to get to work and share my knowledge with my audience.
But I think the biggest deciding factor in this, goes back to the site as a whole and all of the other posts. Are the genuine? Is the blogger constantly trying to push products? I’d like to think I’ve been doing this long enough that my audience knows I’m not out to make a quick buck – and I think even relatively new bloggers can prove this based on their other content.