The best way to market your affiliate website is actually free! You want to rank highly in search results where people will find your site and visit at no cost. Preferably, these visitors will be highly targeted and “ready to buy” visitors that you can refer to earn commissions. The best way to promote your site in search engines is to use something called SEO, which stands for Search Engine Optimization. However, you shouldn’t just rely on search engines to bring you traffic. There are tons of ways to diversify traffic sources and while search engines are probably the best, other methods work well, too. The most popular is through social media sites like Facebook, Twitter, Instagram, and Pinterest, but you can also look into things like Google Adwords and the Yahoo Bing Network located at Media.net. While paid advertising can be a bit risky and expensive, a working paid advertising campaign can make you a ton of money. In order to sell the affiliated products, you need to have readers one way or another. Attracting readers requires a lot of dedication and is as important as creating high quality content. My highest recommended way to achieve a huge number of website visitors over time is to use the CTPM process.
Provide the most accurate information about the products you promote. Never exaggerate to quickly make a sale. Your audience will see through it and they will turn their backs on you. Instead, if the product you are promoting isn’t perfect, say so! It never hurts to explain the downsides to a product because this just proves to your audience that you are being completely honest with them. Also–this is very important–be transparent about your relationship with the merchant! It is legally required that you disclose your affiliate relationship, so any time you share an affiliate link you need to let your audience know. Make sure you are following the latest FTC guidelines here.
Great stuff here Sean – thanks for all of these insights and sharing some best practices when it comes to affiliate marketing. I’ve never been comfortable giving it a shot, but after reading this post and your perspective on how and when to do it, I may just have to give it a try. Especially considering I’m already mentioning and recommending services and products on my site, I’m just not getting the potential rewards associated with doing so. Thanks again.