I come from a quite unsuccessful background of web design/SEO. I blogged because I knew it was good for SEO, but my articles never had a purpose regarding monetization. I finally took a leap of faith and dropped my clients to figure out blogging/affiliate marketing. I was good at website speed optimization and knew hosting was the #1 factor. Looking for the best, I saw SiteGround was rated #1 in multiple Facebook polls and had a great reputation with generous affiliate commissions. So I wrote detailed tutorials on website speed… how to configure WordPress cache plugins, hosting reviews, and other speed-related topics. Usually near the end of a post I would say “Oh, and here’s why you should switch to SiteGround” with evidence on why they’re the best… Facebook polls, Tweets, load time improvements, etc. That’s when things got good. I’ve been broke my whole life and it’s my calling to show people how do this.
If affiliates don’t make any sales and their reporting system states that a campaign had 100,000 impressions, 10,000 clicks, and 0 leads or sales, then that means the affiliate won’t be paid, nothing more. Affiliates and networks might say to their clients that they can produce 1 billion impressions, which is just jargon. They might not produce any sales at all.