DOI – Double Opt-In. These offers require more than one action from the user. Originally, this concept required users to enter their email address and then click a confirmation link in the “welcome” email. These days there can be more requirements, like filling out a profile, defining interests or uploading a photo. DOI provides better list protection, communication with subscribers and user relevancy than SOI.
Great article as it gets me thinking about the various ways to monetize my sites. With that said, my biggest hurdle has been how to get started building traffic. You see articles all over the net talking about massive traffic techniques, but I’ve never really found a guide for a fresh blog/website and how to get to their first 100, 500, or 1,000 daily uniques. Of course writing consistent quality content is key, but writing alone an audience does not make. Any tips or articles to point us to? Thanks again Sean!
The keyword here is “base rates” — which is how much everyone is getting paid. If you start pushing volume or very high-quality leads, you should definitely consider asking for a higher payout on your offer. Ad networks usually have a decent amount of margin to play with, and if you are already pushing some nice volume and quality leads, there is no reason why they shouldn’t be able to boost you up in commission.
Same here, this post kind of fell from the sky at such a great time. Been building a great community of readers over the years but reached a point where I’m losing money maintaining the site and newsletter. As you said, the ads don’t bring much -ironically I use Adblocks too but affiliate marketing always seemed like a weird and opaque subject. I’ve read many of Chris Guillebeau’s books in the last few months (this is how I discovered your site actually!) and I didn’t realize he had affiliate links for instance. Your post opened up a new window of possibility for me. Still need to process everything and do the work behind but a big thank you to you Sean!