Split testing is a no-brainer, but it’s something many affiliate marketers still forget or neglect to do. The concept here is simple… if you have a generic landing page or offer you want to promote, you might start by testing that offer to the masses. Once you get some stats and traffic flowing through your offer, it would be a good idea to test a different landing page or offer with that same audience.
Now, you have to produce good content each time or the exercise will be for nothing. That said, the point remains that producing more content is a great way to ensure that you engage with customers and that you keep customers. The more you produce, the more chances you have for others to link to your site (backlinks), which will boost your search ranking and improve traffic. As always, content is king.
4) The Site’s Niche – Check out Commission Junction and Clickbank… and you’ll see that there is virtually an endless list of products you can promote. However, the “Best-Selling” or “Top Products” from affiliate networks shouldn’t be the only deciding factor when picking your site’s niche. Choosing a niche for your affiliate site should involve more research and analysis than that. After all, the success of your site relies mostly on your topic’s level of demand and how well you take advantage of your readers’ needs.
It is a very good idea to use different product promotion strategies so you can figure out what is working and what is not. Try to do split testing and measure the performance of each campaign then take actions accordingly. Changing a few things here and there can increase your profit dramatically. Make sure to place the banner ads on different areas of your site’s pages. Some positions will make the ads more noticeable than others.
Totally agree with your opinion on affiliate marketing. I’m in the same space myself and can tell you what it feels like to earn $1000 commissions while literally sitting on the sofa watching TV. It is absolutely mind-blowing. High-ticket commissions are what sets apart the affiliate marketers that scale their business up to six or even seven figures to the ones that only make a few thousand a month. I run a website based on digital marketing an entrepreneurship. You should check out our affiliate program – it is guaranteed to blow your mind. 🙂
My name is Jamie Spencer and I have spent the past 5 years building money making blogs. After growing tired of the 9-5, commuting and never seeing my family I decided that I wanted to make some changes and launched my first blog. Since then I have launched lots of successful niche blogs and after selling my survivalist blog I decided to teach other people how to do the same.
Dependency: This is the biggest con, so pay attention! Affiliate marketers depend on the merchant to make their money. If there were no merchants or affiliate programs, the possibility of being an affiliate marketer would not exist. It even becomes more frustrating if for one reason or the other a merchant suddenly stops running the business or their affiliate program. This can potentially deprive the affiliate marketer of his one-time steady source of income.
Self-supporting or not, students like you do need money! Aside from tuition and other miscellaneous schooling expenses, there are other things that you’d need money for: projects and other school requirements, educational trips, books and gadgets that can help make studying a lot easier, etc. You don’t want to bother mom and dad who also have other expenditures to worry about, and you don’t have time to get a part time job. Still, YOU JUST NEED THE MONEY!
It is fine to write reviews about the products you promote. It is encouraged even. That being said, make sure that your review is honest. You need to genuinely represent the product you are promoting, which means pointing out its flaws as well as its qualities. If you focus only on the good to the exclusion of the bad, then people will distrust what you have to say and abandon your website. Affiliate marketing thrives on credibility.
Michael, great article–lots of good solid ideas to get my affiliate (& my rear end), up and at it!! Also, love those falafels too! I am in the process of building a website that will have approximately 8-10 products offered over time. The products all come from the same niche. Do you think this type of site can have good success as well, or do you think just focusing on one product per website is the way to go?
Affiliate Marketing Blog – This is the source for affiliate marketing news and opinions from Shawn Collins, a co-founder of Affiliate Summit, the premiere affiliate marketing conference. During his approximately 20 years as an online marketer, Collins has garnered a wealth of valuable industry knowledge that he shares on his blog. Collins also offers a podcast, “This if Affiliate Marketing,” where he interviews guests so listeners can learn about the people of affiliate marketing.
Many affiliate marketers use paid advertising to generate additional traffic to their site and drive more sales. Paid advertising on social media is often a good place to start, as these networks tend to be more affordable.You may also want to consider taking out inexpensive banner ads on small niche sites. Depending on your niche, Google AdWords could also be a good option to drive some paid traffic to your site.
While your site is still new, it's a good idea to start capitalizing on someone else's audience. Continue focusing on building your own content, but also considering writing content for a few big, high-traffic blogs that are relevant for your niche. By writing content for a bigger site, you are able to get in front of another audience and showcase your expertise on a particular topic. This will eventually lead to more traffic to your site, as well.
If you can test the product first, do it. There’s a reason why many affiliate marketers stick to digital products – they’re cheaper to buy, test and review. But if you can find a way to get a hold of the product first before promoting it to your readers, your post about that particular product would hold much more value since you’ve tested it firsthand. You don’t even have to buy it – some manufacturers would gladly ship out a product free if you’re already an authority in your industry.
While I was doing WordPress speed optimization I noticed lots of people needed it, but very few people supplied it (there were a lack of services and tutorials when I researched Google). I also knew hosting was the #1 factor of website speed factor and these companies paid up to $200/sale. Hosting is a competitive space but the commissions and lack of supply enticed me.
I will give you a very simple example. Let’s say you build up an audience of 50,000 readers and out of that 50k you have about 1% that trust you (1% of people that trust you online is actually very huge), so that equates to 500 readers. Out of that 500 readers you will have about 10% that will buy your eBook and other affiliate products, so 50 people total. So, if you are selling your eBook for $10, you will make $500. Of course it doesn’t stop there, those people that buy the eBook and like it will most likely recommend it, and you will have a snowball effect where more people keep buying your book and other affiliate products. This is just a rough example that shows you some realistic numbers. Do not ever think that if you build up a huge number of readers that they will all trust you and buy the products that you promote; if it was that easy everyone would be a millionaire by now.
Once you have your website, you’re going to have to learn about the different affiliate programs available to pick which one is right for you. Most popular online stores have an affiliate program, so you should really think about what brands best represent your niche market. Another option is to partner with a large retailer like Amazon, Target, or Walmart. Then you can have a wide range of products to offer with your website. Once you’ve decided on your affiliate partner, you just have to seamlessly integrate these advertisements into your content and encourage your readers to check them out. Again, if you want more advanced training on how to properly sell products and services online through your website, check out Wealthy Affiliate for the best training.
Improve your conversion rates. Don’t worry if you can’t match your competitors’ cost-per-actions (CPAs). Start experimenting with new affiliates and improve your conversion rates, because the more conversions you produce, the more your affiliates get paid. They will prefer promoting your product over someone else’s when they see the number of customers they can generate.
There are so many benefits to building an affiliate marketing business. Some of which include that it is low-risk, cost-effective, easy to track, and most importantly you don't actually have to create anything on your own. Rather, your job is only to create epic content that recommends products and services, based on your own experience. It's a win-win.
If you write honest reviews, you will get something that SEO can’t provide, good word-of-mouth. Having good recommendations passed from friend to friend is important for every product, but it can really make or break a niche site. If you pick your niche well and create a reliable site that is full of good information, then you can be sure that the first people to come across your site will spread the word to their friends. The word-of-mouth effect is great because it compounds. In other words, one friend tells two friends and then those two each tell two more and so forth. The pattern continues until you saturate the market and become king of the niche.
Mike touched on this a bit in the article, explaining that the “exact match penalty” targeted low quality sites that were overly-reliant on their seemingly-relevant domain name for rankings. Everything is an exact match for something so if you build a great resource, it shouldn’t be an issue. (For instance, I get a ton of search traffic for “side hustle nation”…)
I absolutely see the value in affiliate sales (and Pay Flynn is one of the masters at doing this authentically and openly), but I got really turned off it when I saw a lot of bloggers I read and respect writing junky “How to set up a blog” posts that didn’t seem relevant to their audiences purely so that the could get the sweet Bluehost commissions in.