Affiliates can be paid on a lead generation basis, and SaaS companies (hosting, cloud storage) work very well with affiliates. The reason they work well is the subscription business model represents for an affiliate continuous cash flow every time there is a renewal. Also, subscriptions ensure a brand gets their money back over time, including what they spent for commissions, and will eventually make a profit.
Great stuff here Sean – thanks for all of these insights and sharing some best practices when it comes to affiliate marketing. I’ve never been comfortable giving it a shot, but after reading this post and your perspective on how and when to do it, I may just have to give it a try. Especially considering I’m already mentioning and recommending services and products on my site, I’m just not getting the potential rewards associated with doing so. Thanks again.