I would then get a hosting provider (a place to put the website on the internet) and a domain name (the name for the website), and then install WordPress so I could start playing around with the look of my website. I’d browse some free ‘themes’ (pre-designed ‘looks’ for websites) if I was tight on cash, or I might buy a high-quality one if I had the money. 
While a part of affiliate marketing is a numbers game (how big is your list, how much traffic do you get, what is your social media presence) the best way to increase these numbers is to provide quality content. Always remember to put your best foot forward in everything that you do, from your blog posts to your newsletter content, to your social media interactions. When you take time to focus on quality and building the relationships – the numbers will follow.
Pay-per-click – Another effective way of attracting customers to your affiliate site is to advertise or pay for PPC. You don’t have to go far to look for this one, since Google’s own paid advertising can already do wonders on its own. Fees are only in cents per-click, but this adds up pretty quickly, so expect to shell out $50 or more for a low-budget campaign.
Affiliate marketing works effectively for the merchant and the affiliate. To the first, he gains opportunities to advertise his products to a larger market, which increases his chances to earn. The more affiliate websites or hard-working affiliates he gets, the more sales he can expect. By getting affiliates to market his products and services, he is saving himself time, effort and money in looking for possible markets and customers. When a client clicks on the link in the affiliate website, purchases the product, recommends it to others who look for the same item or buys it again, the merchant multiplies his chances of earning. On the other hand, the affiliate marketer benefits from each customer who clicks on the link in his website and who actually purchases the product or avails of the service provided by the merchant. In most cases, the affiliate gets commision per sale, which can be fixed percentage or fixed dollar amount.

Great stuff here Sean – thanks for all of these insights and sharing some best practices when it comes to affiliate marketing. I’ve never been comfortable giving it a shot, but after reading this post and your perspective on how and when to do it, I may just have to give it a try. Especially considering I’m already mentioning and recommending services and products on my site, I’m just not getting the potential rewards associated with doing so. Thanks again.

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