Great stuff here Sean – thanks for all of these insights and sharing some best practices when it comes to affiliate marketing. I’ve never been comfortable giving it a shot, but after reading this post and your perspective on how and when to do it, I may just have to give it a try. Especially considering I’m already mentioning and recommending services and products on my site, I’m just not getting the potential rewards associated with doing so. Thanks again.
Next, you’ll need to measure your success, and quite honestly, your failures, too (some of the best lessons learned are through our failures). First look at the success of your content. Are there certain pieces of content that had higher viewership and lead to more conversions than others? What made those different than the pieces of content that had less viewers? Once you understand that you can create more content that is successful. It’s possible to get a glimpse into this if you start searching for things in your niche. For example, “top lists” are extremely important such as “the top 20 ways to make your dog happy” or “the top 12 places to travel in Europe” and things like that. In other niche industries, “how-to” articles are huge such as “how to make your own garden” or “how to jump start a car” or things like that. Just look at sites like tie-a-tie.net. Even a site about properly tying a tie can be a success if done right! You also want to look at how your marketing campaigns have worked. Do your posts on Instagram drive more traffic than your Twitter updates? If so, you should focus more on marketing with Instagram. The more you measure your success, the more you will understand what is and what is not working for your business.
MozBar – MozBar is a Google Chrome extension that lets you Google any keyword and see how competitive the search results are. The higher the DA (domain authority) and PA (page authority) the more competitive the keyword is. However you still want to click on the top results and browse the content to make sure you can creating an article/video that is better than whoever’s in the top results. That is really what “researching the competition” is all about.

Thirsty Affiliates tracks, cloaks, and categorizes your affiliate links. Once you’ve signed up for your program(s) grab your affiliate links and add them to this plugin. This can take time if you will be linking to multiple pages on your affiliate’s website (which in many cases, you should). The pro version comes with statistics but I don’t even use it and I’m quite the analytical person.


Affiliate marketing is a practice that involves a publisher or third party referred to as an “affiliate”, who promotes a merchant’s product online and gets paid only for actual conversions. It makes use of various tools depending on the approach or marketing model used: pay per click (PPC), search engine optimization (SEO), content marketing, social media marketing, e-mail marketing, etc.

When you promote a product you also promote the person or the company who is behind the product so try to choose wisely. You don’t want your visitors to go and buy a product following your advice then come back unhappy. Do you think that this visitor will come back to your site and take your advice again? Most likely no; this can hurt your credibility in the long run. Usually, websites/company that offer good customer service will have better customer satisfaction so try to stick with promoting their products.
Hi, Nice article. I am not sure about the process though. I can understand, finding a niche. But, when it comes to affiliate programs I get a little lost. Would I be promoting someone else's products? If so, no problem. I know I need to research high end products with gravity, are these products ones in certain stores, or companies, etc.?? If so, do I need to get permissions to be on an affiliate program with that company? Also, if it is products with a company, then how do I offer promotions on their products since they are not mine? Thank you, Nanette Vlahusich
Great article as it gets me thinking about the various ways to monetize my sites. With that said, my biggest hurdle has been how to get started building traffic. You see articles all over the net talking about massive traffic techniques, but I’ve never really found a guide for a fresh blog/website and how to get to their first 100, 500, or 1,000 daily uniques. Of course writing consistent quality content is key, but writing alone an audience does not make. Any tips or articles to point us to? Thanks again Sean!
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