Affiliate marketing is when you promote other people’s products and services, earning a small cut of the revenue for every resulting sale made. It’s incredibly popular, with 81% of surveyed brands using affiliate marketing in one study. And the benefits of tapping into this market are numerous. It’s a largely passive income stream, for example, and has a low barrier to entry.
Even though commissions can be very high, affiliates still want to negotiate the best deal. This is where impression counts get in the way of sales. While cost-per-actions (CPA) and cost-per-lead (CPL) deals can be risk-free for brands because they are based on performance, they are not always ideal for affiliates, which prefer to get paid per impression (CPM).
There are a few things I could do to promote my website in the hopes of attracting more website visitors. For example, as I was adding content, I’d make sure I was doing at least a little basic search engine optimization (SEO). That’s a fancy way of saying I’d show search engines that my website was full of relevant information, so that they’d display it in the search results when people enter certain weight loss topics. There’s a whole section of free lessons at Affilorama about this topic.
Make a content plan - Once you’ve scoped out your niche and have the keywords you know you want to target, build out a detailed content plan. This needs to cover both on-site content, and content you want to publish. Aim for 3 posts a week. Look at your competitors, and make your content is better. They wrote about the 10 best guitars in 2017? You write about the 20 best.
Create custom alerts on your phone for affiliate sales – if you use GMail, go to your settings and create a filter so all emails with “SiteGround Affiliate Sale Generated” in the subject line go into their own folder (tweak the subject line to match whatever email notification your affiliate sends you). Then setup a custom alert on your phone using the GMail app so anytime you generate a sale, you get a custom alert (here’s a tutorial for Android and here’s one for Apple). I have different notifications for SiteGround, StudioPress Themes, etc. Makes your day better :)
Your website works for you 24/7 without a human manning your site and can pull earnings in around the clock. You have a never-ending list of products and services to promote. And, my personal favorite, you don’t even have to worry about inventory, storage, customer service, handling, shipping and other day-to-day operational issues faced by ecommerce stores.
Review : I found the course comprehensive and I learned a lot. I wish I found this course when I still owned my Brick and Mortar store, it would have made a big difference in increasing my traffic. I had people coming into my store years after I was open telling me they had no idea my store existed. I used social media but now I see I wasn’t utilizing the platforms to their true potential and that they were not fully optimized at all. I look forward to using what I learned in this course on my next adventure. Makes me excited to get going. Thanks Diego. – Shawn Vesper
Leanne, that was great stuff. I saw some interesting delineators I’d never seen before, like how many subscribers you have making a difference in whether you should start with affiliates, at what level, etc. I appreciate the “ethical” angle you weaved throughout this, too, because affiliate marketing can/does have a bad reputation due to the way it’s been abused in the past. Your article will help educate current and future affiliate marketers, much appreciated!
Before we proceed, I’d like you to hop over to this page and sign up for a free account. It doesn’t cost you a thing to sign up, but when you do, you’ll get access to a bunch of stuff that will really help you. After signing up, you’ll see some options for premium accounts and paid services, but you can just ignore that. We’re only going to be using the free stuff that you get.
First I want to just say well done with what you have accomplished. You have done an amazing job. I’m not really one to post a comment on blogs as I’m sure everyone says. But the thing that struck me the most about you is I can tell your a great individual. You love cats, as my wife and I do. We also have rescue cats. You are a very generous and honest person and that is most likely why you also have done well. Very authentic and honest. I’m in the process of building an affiliate amazon site. So I can relate to the content side of things. I’m already a customer of siteground but If I wasn’t I’d happily sign up through you. I have bookmarked your site as I’d like to come back and read a little more and keep an eye on your progress. Thanks for taking the time to write this post. It’s one of the best blog posts I’ve read. Take care Tom
If you have to earn $50-$100 commission you have to sell product of cost $500-$1000 (If you’ll get 10% commission). If anyone who is reading have the potential to sell product of this much amount then why not he/she should start selling his/her own product. And money ultimately comes when a service or product is sold! So if you can write an Ebook then write another which you can sell for money!
One of the best ways to scale your business with affiliate marketing is to see if there is an option for you to remove the middle man and create a similar product or service of your own. Depending on the offers you are promoting, you may be able to come out with a product or service through a simple lead gen process or creating your own site. A good example of this would be “email submit” offers or an online course.
Hands down I’d say the best thing you can do is research 1 primary keyword, craft an enticing article title that includes your keyword (though it doesn’t have to be an exact match), spend time writing your search engine snippets (SEO titles/meta descriptions), and by far the most important is making your content as VALUABLE as possible through videos, nice graphics, table of contents, bold/colors/styling, etc. Small things like keyword density barely matter.
Affiliate Disclaimer – if you sign up for SiteGround using my affiliate link I will donate a good chunk at no expense to you. Last year (2017) I donated $3,000 to Red Cross at Hurricane Harvey – this year I’m making another GoFundMe donation. It’s my way of saying thank you (I really do appreciate it). I try to make my reviews unbiased and backed by evidence in the form of Facebook polls, tweets, and real conversations. If you don’t want to use it here’s a non-affiliate link to SiteGround. Either way I believe they’re the best WordPress host and that your website will run faster/smoother… do your research on Google/Facebook groups and you’ll find most people say the same.
High level of competition: Affiliate marketing has become the most popular online marketing system due to its profit margins. This has attracted entrepreneurs to create many new such businesses online. Because of this, there is great competition as everyone fights to get the attention of consumers. This has made it difficult for new businesses to grow.
My conversion rate went from 2.5% to 8% just by including Facebook polls where SiteGround was rated #1 (here’s last year’s poll) plus Twitter screenshots and Facebook conversations. Whether it’s Amazon reviews or social proof, you NEED to include outside opinions. You can also use WP Rich Snippets to allow people to leave a review about the product/service on your site and get those review stars in Google (you will want to use their front end submit add-on).