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LEAD GEN– Lead generation offers attract new clients and turn them into leads. They usually collect some kind of information about the customer in exchange for some benefit or access to a service. The majority of all offers are actually lead gen offers: affiliates locate potential customers based on certain criteria – interests, age groups, niche/vertical – and deliver them to advertisers.
Great stuff here Sean – thanks for all of these insights and sharing some best practices when it comes to affiliate marketing. I’ve never been comfortable giving it a shot, but after reading this post and your perspective on how and when to do it, I may just have to give it a try. Especially considering I’m already mentioning and recommending services and products on my site, I’m just not getting the potential rewards associated with doing so. Thanks again.