On one hand, long and ugly affiliate tracking links are a straight giveaway to people that you want to sell them a product (and people may be uncomfortable clicking on them). Therefore, making your link shorter and "nicer" looking will it give a more professional appearance. One of my favorite plugins for making links look "pretty" is the Pretty Links WordPress plugin.
In addition, you should always know who you’re getting your information from. There are far too many “guru’s” out there who really have no idea what they are talking about. When you sign up for your free account, you’ll be learning directly from Mark Ling and Simon Slade who are both affiliate marketing MILLIONAIRES. They’ve also helped to hand select some other successful affiliate marketers for their training videos. About a year ago, I had my own free training videos right here on this site, but I realized after a while that I just can’t create the type of quality training that Mark Ling and his crew have already put together and continuously update.
Don’t set a goal to write 3 blog posts a day… set a goal to write 1 blog post a week and make that post super helpful, long, and filled with information that is so valuable you will say “yeah, people will link to that.” 90% of my traffic/affiliate income comes from just 20 tutorials, many of which are 5+ years old. But I am constantly updating them to make the content better.
If you would like to take a more subtle approach, include a product or service from your company that relates into your blog post. For example, let’s say that you are a wine connoisseur and that is what your blog is based around. In any post that is enticing your readers to open up a good bottle of Merlot or what have you, it would be wise to embed an ad for a quality, easy-to-use wine opener, wine glasses or stoppers that keep the wine fresh.
Last, but not least, you need to make sure you're in compliance with each affiliate program's terms of service. Some programs will allow you to promote via email marketing, others, like Amazon, do not. Keep a detailed spreadsheet of all the affiliate programs you belong to and what methods of promotion are allowed. Not following the rules could get you banned from a program — which means you've lost a source of revenue.
Upselling is a sales technique where the salesperson encourages a more expensive purchase by a customer by persuading them to get an upgraded version of an item or to purchase add-ons. Remember our food processor example? That food processor could probably be best used with a book of recipes, which also can be purchased at the same company’s website.
Yes is the short answer. Any time you are planing on generating money, you should have a plan. No plan means no real focus. There may be some 1/1000 percent of a chance you will succeed, but I haven't met them yet. If you have already started and have generated an income, record how. Doing so will give you material for use in expanding your business faster.
Next, you’ll need to measure your success, and quite honestly, your failures, too (some of the best lessons learned are through our failures). First look at the success of your content. Are there certain pieces of content that had higher viewership and lead to more conversions than others? What made those different than the pieces of content that had less viewers? Once you understand that you can create more content that is successful. It’s possible to get a glimpse into this if you start searching for things in your niche. For example, “top lists” are extremely important such as “the top 20 ways to make your dog happy” or “the top 12 places to travel in Europe” and things like that. In other niche industries, “how-to” articles are huge such as “how to make your own garden” or “how to jump start a car” or things like that. Just look at sites like tie-a-tie.net. Even a site about properly tying a tie can be a success if done right! You also want to look at how your marketing campaigns have worked. Do your posts on Instagram drive more traffic than your Twitter updates? If so, you should focus more on marketing with Instagram. The more you measure your success, the more you will understand what is and what is not working for your business.
SEO: getting consistent traffic by writing AWESOME content about your keywords (there’s a phrase “length is strength” in SEO and this paid off big time for me). Maybe you’re doing videos or an eCourse, but I found blog posts WAY easier to update which means less maintenance. The biggest factor by FAR was the time I spent meticulously creating my tutorials… which eventually resulted in a sudden 3x increase in SEO traffic
Great stuff here Sean – thanks for all of these insights and sharing some best practices when it comes to affiliate marketing. I’ve never been comfortable giving it a shot, but after reading this post and your perspective on how and when to do it, I may just have to give it a try. Especially considering I’m already mentioning and recommending services and products on my site, I’m just not getting the potential rewards associated with doing so. Thanks again.