With the aid of the Internet, you can almost have everything right at your fingertips. With just a few clicks you get access to thousands and even millions of pieces of information and data on virtually any field of interest. As years pass by, the Internet continuous to effect radical changes in many facets of human endeavors, including commerce. Experts say that the information space, commonly known as the “world wide web,” grows by over a million pages everyday as more and more people utilize the Internet for information, education, entertainment, business and other personal reasons. It doesn’t take a business-oriented individual to realize that this phenomenon can bring about sky-high financial gains. The Internet’s fast-growing popularity in the recent years is surely an opportunity for business that any entrepreneur would not want to miss.
Easy management: All marketing tools and affiliate links are provided by the merchant. You never have to bother creating banners, links and all that. You only have to use what has been provided by the merchant. Also, you do not have to handle orders, ship any inventory, or deal with the customer. The merchant handles all that, so you are only focused on promoting the offers to your audience.
Basically, within the whole customer conversion funnel, from awareness stage to purchase, there should be a strong match between your product and your audience. In the funnel, customers start with the awareness stage. And when the product has great conversion rates, it means that customers move quicker through the funnel down to the sale stage, where brands and affiliates make money.
One of the best ways to scale your business with affiliate marketing is to see if there is an option for you to remove the middle man and create a similar product or service of your own. Depending on the offers you are promoting, you may be able to come out with a product or service through a simple lead gen process or creating your own site. A good example of this would be “email submit” offers or an online course.
This book talks about how to succeed in affiliate marketing, the benefit it holds and how it can change your perspective about the idea. This book was so promising, it had many ideas on how to slowly master this kind of marketing strategies. It also associates everything to the modern time, like social media, blogs and podcasts. It focuses on how to get started and the different kinds of affiliates. It was very interesting reading this book and I recommend to this to everyone who is thinking about having a career in affiliate marketing.
When you sign up for an affiliate program, you'll often be given a host of tools to help you promote the product or service. Be sure to explore everything that is available to you. If you're assigned to an affiliate manager, by all means, use them! They'll know what strategies and methods work best for their products — use their knowledge and expertise to create more effective affiliate marketing campaigns.
As mentioned earlier, there are various approaches to affiliate marketing and it’s up to you to pick which one or combinations to use. You may easily scour the Internet for them. Don’t be scared to try out different strategies as it is one of the most effective ways to find out the best method’s for your niche or product’s. Should you go for content marketing, it is better to supplement it with social media marketing to maximize your exposure. Just don’t forget to use the keywords from your research for your articles.
Strive to become an authority. It doesn’t matter if your niche is the silliest topic in the world, as long as you’re “THE” site to check out when it comes to everything about fidget spinning (or whatever niche you decided to focus on), then your website is a success. To become an authority within your niche, you have to be consistent with publishing content, provide value to your readers, and make it a goal to earn your readers’ trust.
2. Can I have more than one affiliate link for the same product on my site? Eg a link for people who want to buy off amazon (say because they have prime) and another that links to the manufacturer or some other affiliate for people who want to buy direct (or don’t care where they buy from). My concern is that more people will want to buy from amazon but the commission is lower.
Great stuff here Sean – thanks for all of these insights and sharing some best practices when it comes to affiliate marketing. I’ve never been comfortable giving it a shot, but after reading this post and your perspective on how and when to do it, I may just have to give it a try. Especially considering I’m already mentioning and recommending services and products on my site, I’m just not getting the potential rewards associated with doing so. Thanks again.