Social media serves two critical functions that you can’t do without. First, social media is a way to promote your content and engage with consumers more directly. People can read your content and watch your videos, but they also want to engage with you on a personal level, particularly if they have feedback (positive or negative). Believe it or not, social media is a great way to add a personal touch to what you do.
Dependency: This is the biggest con, so pay attention! Affiliate marketers depend on the merchant to make their money. If there were no merchants or affiliate programs, the possibility of being an affiliate marketer would not exist. It even becomes more frustrating if for one reason or the other a merchant suddenly stops running the business or their affiliate program. This can potentially deprive the affiliate marketer of his one-time steady source of income.
Site Structure & SEO Plan - There’s no use outsourcing your content unless you pay big bucks for a decent copywriter, so give it a shot yourself for the first few weeks at least. Map out your site structure, using your content plan to fill in category content. Have your title tags, H1’s and meta descriptions ready to be implemented on each page, so all SEO across your site is prepped for launch and submitting to Google.
For example, the content on Super Weddings is useful whether you're organizing a wedding today or next year. All the content on the site is created accordingly. To make things easier for the audience, it is separated into categories to make it very convenient for the reader to find what they're looking for. This, of course, is also very good for SEO.
I would like to add that for information products, a lot of the time it’s pretty easy to rank for “information product review”. I recently did a review of a popular ebook that is a month long discipline program. I went about it by doing the actual program and documenting everything. At the end of the month I wrote up a 2700 word article summing up the whole experience.