Let no one tell you that email marketing is dead. An email list is crucial for every affiliate marketer. You can start building up your email list with a lead magnet (like the information products mentioned previously) or even just by encouraging your audience to sign up for your updates. You can then push your content to this audience via email and also direct them to your affiliate offers. Don't be sleazy about the sales, but if you build up enough trust with your email audience; when the time comes, they will not mind purchasing a product from you.
Paid ads should be your last step in marketing your range of affiliate products. You want to make sure you’re in a money-making niche and have a roster of products proven to sell, as well as proven sales funnel that compels your prospects to buy. That way when you invest the money in a paid ad, which can cost hundreds and thousands of dollars, you’ll see a decent return on investment.
You may also want to check out 9 Best Content Marketing Training, Courses and Certifications; Best Instagram Marketing Training and Courses and Best Courses on Coursera. In addition to that, you will find 7 Best EMail Marketing Courses really useful and the 8 Best Shopify Marketing Courses will help Increase Sales and Profits. All the training programs mentioned above are so affordable, they are nearly free affiliate marketing training.
There’s a popular saying among affiliate marketers and that saying is “content is king.” Content is truly the lifeblood of any affiliate marketing business. So far, everything you have had to learn has actually been relatively easy. Learning how the affiliate marketing industry works is easy to understand once it’s explained to you. Doing market research is easy if you know what to look for. Creating a website is SUPER easy. Writing hundreds of pages of content? Not so easy.
Here’s the truth. The best money for affiliate marketing is in your subscriber list. Loyal customers who like your content will not only keep coming back for more, they will want to do their part to help you out by buying products through your site rather than directly from the manufacturer. For your most loyal fans, build a subscriber list and use it, but don’t abuse it.
I went from making $20k in 2016 to $100k in 2017 by dropping my web design/SEO clients and doing affiliate marketing/blogging full-time. 90% of my (passive) affiliate income comes from SiteGround, a hosting company who awarded me affiliate of the month in July, 2017 when I made $9k in 1 month. Since then I’ve continued to hit numbers like this – the screenshot below is from March, 2018 when I made $14.5k in 1 month (just with SiteGround).
The keyword here is “base rates” — which is how much everyone is getting paid. If you start pushing volume or very high-quality leads, you should definitely consider asking for a higher payout on your offer. Ad networks usually have a decent amount of margin to play with, and if you are already pushing some nice volume and quality leads, there is no reason why they shouldn’t be able to boost you up in commission.
Think of it this way – if you were about to open a restaurant, wouldn’t you do some research before quitting your day job and investing hundreds of thousands of dollars into it? Of course you would! You would research the best location, the best type of food to serve, how much you’ll have to pay employees, where you’ll source ingredients from, what type of tables and furniture to use, the best ovens and equipment for the kitchen, and all sorts of stuff. If you just “wing it” and open a restaurant without doing any research first, you’ll most likely fail. While affiliate marketing can be started part-time and without much capital, the same holds true. If you don’t research and plan, you will fail.
I would like to add that for information products, a lot of the time it’s pretty easy to rank for “information product review”. I recently did a review of a popular ebook that is a month long discipline program. I went about it by doing the actual program and documenting everything. At the end of the month I wrote up a 2700 word article summing up the whole experience.