Many times bloggers start promoting affiliate products that they like, which can work, but you need to focus on what your target audience needs and wants are because their needs can be different from your own. For instance, say your audience is comprised of new bloggers, but you’re an advanced blogger. Promoting advanced coaching for bloggers is probably not going to be your best bet – you’ll want to focus on products and services that assist the novice blogger.
And as much as possible, write evergreen content. Evergreen content is content that will be relevant all year. When I first started my blog, I was excited to publish my Valentine’s Day Gift Guide for Him (fun fact: this is the post that earned me my very first $0.46 commission). But I can’t necessarily promote this post all year long. So while these holiday-centric posts are fun, they won’t generate many views (and thus affiliate commissions) throughout the year.
I first started making money online back in the mid-90s. At this time the concept of affiliate marketing was fairly new and there were only a handful of programs for you to join and promote. Online Shopping for Electronics, Apparel, Computers, Books, DVDs & more was one of the first and most successful affiliate programs of all time — which was also how I started to make some serious money online.
I think the most important thing to decide when you are just starting building your affiliate business from home is figuring out your niche. We all have special knowledge that can be shared with the world. Whether you can offer great parenting advice, explain to people how to rebuild a carb, or love watching sci-fi movies, no matter your interest, you have an expertise. Figuring out how that expertise applies to a market niche will not only give your brand authority and help you sell related products, but you’ll enjoy what you do every single day. I have a range of affiliate websites that delve into my different interests and expertise areas, so I’m always excited to get to work and share my knowledge with my audience.
But I think the biggest deciding factor in this, goes back to the site as a whole and all of the other posts. Are the genuine? Is the blogger constantly trying to push products? I’d like to think I’ve been doing this long enough that my audience knows I’m not out to make a quick buck – and I think even relatively new bloggers can prove this based on their other content.