Amazing and thorough breakdown of how it all works! Thank you so much for sharing! a group of 3 friends myself + 2 are about to start affiliate marketing together. Since many advertising rules have changed with affiliate marketing (facebook ads etc.) and many articles have not been updated since, weʻd love any advice or suggestions you have for 2018!
Theme – you don’t need a special theme for affiliate marketing, you probably just need a blog. I recommend StudioPress themes since that’s what Yoast, Matt Cutts (from Google), and I use. Matt Mullenweg, founder of WordPress also recommends them. One of the biggest mistakes I made was using a theme from Themeforest… since they’re built by independent developers who may stop making updates to their theme. This happened to me and I hear horror stories all the time about people having to switch themes and redesign their entire site. I’ve been using the same StudioPress theme (Outreach Pro) for 3 years. Their themes are lightweight (load fast), SEO-friendly via optimized code, secure, and they have a huge selection of plugins for the Genesis Framework and an awesome community in the Genesis WordPress Facebook Group. They include documentation for setting it up and will serve you for many, many years.
The keyword here is “base rates” — which is how much everyone is getting paid. If you start pushing volume or very high-quality leads, you should definitely consider asking for a higher payout on your offer. Ad networks usually have a decent amount of margin to play with, and if you are already pushing some nice volume and quality leads, there is no reason why they shouldn’t be able to boost you up in commission.
5) Marketing Effort Done – Marketing your website everywhere helps in increasing traffic to the site. And when traffic shoots up, more people are able to read your content and decide if the product or service you’re promoting is worth checking out. As a result of the amount of marketing effort you commit, your chances of earning commissions increase with every person that visits your site.
Think of it this way – if you were about to open a restaurant, wouldn’t you do some research before quitting your day job and investing hundreds of thousands of dollars into it? Of course you would! You would research the best location, the best type of food to serve, how much you’ll have to pay employees, where you’ll source ingredients from, what type of tables and furniture to use, the best ovens and equipment for the kitchen, and all sorts of stuff. If you just “wing it” and open a restaurant without doing any research first, you’ll most likely fail. While affiliate marketing can be started part-time and without much capital, the same holds true. If you don’t research and plan, you will fail.
The affiliate companies you’ll be signing up with have powerful website creation tools that can get you up and running in no time, although a big part of the reason it can set up so fast is because it’s based heavily on some basic templates. As such, while you can move things around and change the icons and images to emphasize your chosen interest, you may still feel like the website has a certain generic quality to it. That may not bother you at all, but it’s something you’re free to change if you know html code. Learning how to start affiliate marketing also means learning how to build a website.
The website layout: You can make affiliate marketing work no matter what website layout you choose. For example, if you’d like your site to look more like an online store similar to the popular Odditymall, nothing is stopping you to do so. There’s no rule preventing site owners from showcasing affiliate products this way. Many affiliate marketers choose a blog layout instead, often writing product information or reviews along with links going to the store.
This is something you should spend a lot of time researching before you dive in and write that first article. The tutorial videos you’ll find here are probably the most important videos you’ll watch. Even if you’re “not a writer”, they will show you how to create awesome content for your new affiliate marketing site. The tips and tricks in those videos is invaluable. Go through all of those videos… twice.
I personally prefer to do it that way--you can create a more convincing review that's more likely to make sales. It's not always possible or practical, though; for example, would you break up with your significant other just to test a product for getting your ex back? ;-) In cases like that, or if the product is expensive, it's usually best just to use the vendor's affiliate resources instead.
The web is so large today that it is possible to make money on just about any topic. No matter what you choose to cover, you will find a product and affiliate scheme to complement it. If you choose a topic that interests you, then you will write better content, produce better videos, and have a more engaging website than if you choose a topic of only passing interest. The world is a large and diverse place, so don’t worry that there won’t be enough people interested in your topic. As the saying goes, “if you build it, they will come.” On the web, that means building a great site with great content.
Great stuff here Sean – thanks for all of these insights and sharing some best practices when it comes to affiliate marketing. I’ve never been comfortable giving it a shot, but after reading this post and your perspective on how and when to do it, I may just have to give it a try. Especially considering I’m already mentioning and recommending services and products on my site, I’m just not getting the potential rewards associated with doing so. Thanks again.