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The products and services you will be promoting to your audience must be relevant and good quality. Make sure you believe in them and know everything about them, because this will be crucial to you delivering the sales pitch to your audience. You need to build trust with your audience so make sure the products and services you choose to promote are trustworthy enough.
A perfect example of this would be if you were trying to rank for something like “blogging” or “how to make money with a blog”. The two search phrases are similar but completely different in nature. There is no way to know what someone wants when they search for “blogging”, however if someone is searching for “how to make money with a blog”, it’s quite obvious.
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But I think the biggest deciding factor in this, goes back to the site as a whole and all of the other posts. Are the genuine? Is the blogger constantly trying to push products? I’d like to think I’ve been doing this long enough that my audience knows I’m not out to make a quick buck – and I think even relatively new bloggers can prove this based on their other content.