We’ve compiled a review list of some of the most useful, informative and resourceful courses and training on the subject available. Enrolling yourself for one or more in 2018 could help you add skills and knowledge to your CV and grow in your career. Most importantly, it will make you future ready. (The list has been updated to as per changing trends)
Once you have your website, you’re going to have to learn about the different affiliate programs available to pick which one is right for you. Most popular online stores have an affiliate program, so you should really think about what brands best represent your niche market. Another option is to partner with a large retailer like Amazon, Target, or Walmart. Then you can have a wide range of products to offer with your website. Once you’ve decided on your affiliate partner, you just have to seamlessly integrate these advertisements into your content and encourage your readers to check them out. Again, if you want more advanced training on how to properly sell products and services online through your website, check out Wealthy Affiliate for the best training.
Google Adwords can be used to drive targeted traffic to a sales page. You simply make an ad in your adwords account then use your affiliate link in the target page URL of the ad. Obviously, you will have to continuously measure the conversions and see if the campaign cost is less than the campaign profit in order to keep the campaign running but I am sure you get the idea.
While a part of affiliate marketing is a numbers game (how big is your list, how much traffic do you get, what is your social media presence) the best way to increase these numbers is to provide quality content. Always remember to put your best foot forward in everything that you do, from your blog posts to your newsletter content, to your social media interactions. When you take time to focus on quality and building the relationships – the numbers will follow.
Affiliate marketing is when you promote other people’s products and services, earning a small cut of the revenue for every resulting sale made. It’s incredibly popular, with 81% of surveyed brands using affiliate marketing in one study. And the benefits of tapping into this market are numerous. It’s a largely passive income stream, for example, and has a low barrier to entry.
LEAD GEN– Lead generation offers attract new clients and turn them into leads. They usually collect some kind of information about the customer in exchange for some benefit or access to a service. The majority of all offers are actually lead gen offers: affiliates locate potential customers based on certain criteria – interests, age groups, niche/vertical – and deliver them to advertisers.
Just like everyone should be split testing, they should also be running their best campaigns on different networks and traffic sources as well. A great example of this would be if you were running an offer on Google Adwords that’s been profitable for quite a while. Since you already know which keywords and landing pages are working best, it wouldn’t be hard for you to take all of that same information and create a new PPC campaign through Bing.
The best way to obtain website traffic is through free search engine referrals. However, obtaining traffic from the search engines takes time. You should expect to create content for your site for about 6 to 12 months before the search engines really start showing you some love. In the meantime, there are so many other places you can obtain website traffic from. That’s what these tutorial videos will show you. Everything form creating email marketing lists to social media marketing and even how to write a blog post to increase how many people share it – it’s all there. This is the best tutorial section to go through first because it will lead to returns sooner.
Content and media – If you have a knack for writing, or is good with photography or Photoshop, then you can save some money and do these yourself. But if for any reason (lack of skill or time) you can’t create content or media like photos and videos, there are people willing to do them for you. You can hire freelancers either by the hour or on a flat fee.
Developing a website might seem difficult on the surface. You know that some website development companies cost thousands, 10’s of thousands, or even 100’s of thousands of dollars to build a site. You might also think you need to know a bunch of computer code in order to build a great site. That is nonsense. I personally know a little tiny bit of HTML and CSS, but I’m even using that less and less over time.
While your site is still new, it's a good idea to start capitalizing on someone else's audience. Continue focusing on building your own content, but also considering writing content for a few big, high-traffic blogs that are relevant for your niche. By writing content for a bigger site, you are able to get in front of another audience and showcase your expertise on a particular topic. This will eventually lead to more traffic to your site, as well.
Paid advertising is NOT something I recommend for those who are just getting started. With that said, it’s good to have a basic understanding of what is known as PPC or Pay-Per-Click website traffic. In short, you can use services like Google Adwords or Facebook Ads to drive traffic to your site. You pay per website visitor, but you can make a lot of money doing this. Say it costs you $1 to send a visitor to your site, but each visitor on average earns you $2 in affiliate commissions. You, my friend, have a money machine on your hands.
Next, you’ll need to measure your success, and quite honestly, your failures, too (some of the best lessons learned are through our failures). First look at the success of your content. Are there certain pieces of content that had higher viewership and lead to more conversions than others? What made those different than the pieces of content that had less viewers? Once you understand that you can create more content that is successful. It’s possible to get a glimpse into this if you start searching for things in your niche. For example, “top lists” are extremely important such as “the top 20 ways to make your dog happy” or “the top 12 places to travel in Europe” and things like that. In other niche industries, “how-to” articles are huge such as “how to make your own garden” or “how to jump start a car” or things like that. Just look at sites like tie-a-tie.net. Even a site about properly tying a tie can be a success if done right! You also want to look at how your marketing campaigns have worked. Do your posts on Instagram drive more traffic than your Twitter updates? If so, you should focus more on marketing with Instagram. The more you measure your success, the more you will understand what is and what is not working for your business.
Love these tips! I have also been dabbling in affiliate marketing more myself as I’ve seen first-hand that the income potential can actually be far greater than what you can get from any of the ad networks. I also prefer pay per lead … for me, the banner ads don’t seem to convert very well. I think a lot of people just automatically turn the blinders on when they see banners on websites. But I have found that trying something out yourself and then writing a fair and balanced review of the product and/or service works quite well for getting conversions so I’ve been focusing most of my efforts there.
LongTail Pro has proven to be an indispensable asset when it comes to keyword research for me and my colleagues.I personally have been using the service for a while now, and have found over time that the data it gives around keywords tend to be more accurate than the other keyword tools on the market. I also introduced the LongTailPro to my colleagues who previously had been using other solutions, and now they absolutely swear by it! It is the go-to tool for keyword research at our agency. I highly recommend it.
The thing about affiliate marketing is that you don’t have to monitor it the whole time, yet it can still generate income. You can optimize your strategies and work on your marketing methods during your free time, so it doesn’t have to get in the way of your studies. It’s like having a source of income in a setup and schedule that best works for you. That is one of the reasons why affiliate marketing is such a good money-making opportunity for students!
hey sean, am a newbie who is so ethusistic about online marketing. great post , i must commend , it came in handy. through your post i clearly understand that an affiliate mustr have a website and a blog as a platform for promoting the good and services. here the thing with me , i dont have either of them and am asking ….. is it advisable for me to delve in affilate marketing peradventure i get a blog running now …?
Theme – you don’t need a special theme for affiliate marketing, you probably just need a blog. I recommend StudioPress themes since that’s what Yoast, Matt Cutts (from Google), and I use. Matt Mullenweg, founder of WordPress also recommends them. One of the biggest mistakes I made was using a theme from Themeforest… since they’re built by independent developers who may stop making updates to their theme. This happened to me and I hear horror stories all the time about people having to switch themes and redesign their entire site. I’ve been using the same StudioPress theme (Outreach Pro) for 3 years. Their themes are lightweight (load fast), SEO-friendly via optimized code, secure, and they have a huge selection of plugins for the Genesis Framework and an awesome community in the Genesis WordPress Facebook Group. They include documentation for setting it up and will serve you for many, many years.
Many affiliate marketers use paid advertising to generate additional traffic to their site and drive more sales. Paid advertising on social media is often a good place to start, as these networks tend to be more affordable.You may also want to consider taking out inexpensive banner ads on small niche sites. Depending on your niche, Google AdWords could also be a good option to drive some paid traffic to your site.
If you write honest reviews, you will get something that SEO can’t provide, good word-of-mouth. Having good recommendations passed from friend to friend is important for every product, but it can really make or break a niche site. If you pick your niche well and create a reliable site that is full of good information, then you can be sure that the first people to come across your site will spread the word to their friends. The word-of-mouth effect is great because it compounds. In other words, one friend tells two friends and then those two each tell two more and so forth. The pattern continues until you saturate the market and become king of the niche.
There's a huge range of different methods for getting visitors to your website, including signaling to search engines like Google that your website is relevant to your topic, and spreading the word on social media. Because of the variety of strategies available to you, you'll be able to find something that suits your strengths to get the ball rolling for your own affiliate website.
Affiliates can be paid on a lead generation basis, and SaaS companies (hosting, cloud storage) work very well with affiliates. The reason they work well is the subscription business model represents for an affiliate continuous cash flow every time there is a renewal. Also, subscriptions ensure a brand gets their money back over time, including what they spent for commissions, and will eventually make a profit.
One of the key elements to success with affiliate marketing is picking the right products to promote. They could be digital information products, memberships, physical products, online services… there are many industries that use this model. When promotiing to your target market, you may be promoting one or many of these different types of products as an affiliate.
Basically, within the whole customer conversion funnel, from awareness stage to purchase, there should be a strong match between your product and your audience. In the funnel, customers start with the awareness stage. And when the product has great conversion rates, it means that customers move quicker through the funnel down to the sale stage, where brands and affiliates make money.
If you would like to take a more subtle approach, include a product or service from your company that relates into your blog post. For example, let’s say that you are a wine connoisseur and that is what your blog is based around. In any post that is enticing your readers to open up a good bottle of Merlot or what have you, it would be wise to embed an ad for a quality, easy-to-use wine opener, wine glasses or stoppers that keep the wine fresh.
A sound product strategy is a must for new affiliate marketers. Ideally, you should choose a niche that you can make money online with and has a lot of product vendors. This will give you a wide selection of products to offer your online community. However, limit yourself to two or three products at a time, so that you become the expert others turn to and trust when reaching for their wallet.