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When you promote a product you also promote the person or the company who is behind the product so try to choose wisely. You don’t want your visitors to go and buy a product following your advice then come back unhappy. Do you think that this visitor will come back to your site and take your advice again? Most likely no; this can hurt your credibility in the long run. Usually, websites/company that offer good customer service will have better customer satisfaction so try to stick with promoting their products.
You need to think of affiliate marketing as if you were a business owner. This is the mindset shift that you need to make. Affiliate marketing is a real business and you need to treat it as such. Research shows that over 80% of brands utilize affiliate marketing. A brand isn't built overnight. It requires time, patience, hard work and discipline to build a business from the ground up. The same goes for an affiliate marketing business.
Great stuff here Sean – thanks for all of these insights and sharing some best practices when it comes to affiliate marketing. I’ve never been comfortable giving it a shot, but after reading this post and your perspective on how and when to do it, I may just have to give it a try. Especially considering I’m already mentioning and recommending services and products on my site, I’m just not getting the potential rewards associated with doing so. Thanks again.