Traditional book authors working through a publishing house, even the successful ones, generally have no idea who buys their books, nor do they possess their customers’ contact information. Affiliate marketers following the infopreneurial business approach, on the other hand, are blessed with business channels and opportunities that permit them to build long-term, profitable relationships based on the needs and desires of each customer beyond the “one-shot” sale.
The best way to find suitable brands to promote is by simply using a search engine using: '[Brand] + Affiliate Program'. Some companies run in-house affiliate programs however, this is a very specialist area. Therefore, most companies opt to employ an 'affiliate network' which has already built a large base of affiliates and gained years of experience in running successful programs for clients.
Yes, creating content is the most difficult aspect of running any affiliate marketing company. Why? Because it takes long-term dedication and commitment. You can’t just write a few articles and expect floods of traffic to your site. You need lots and lots of content. Creating enough content to truly develop a great resource for people takes a months of work. You’ll also notice that I practice what I preach. ALL of my affiliate sites are heavy on content. From this very website you’re on now to my dog food review site to my site about sharks and all my other sites, they all have piles and piles of content.
But I think the biggest deciding factor in this, goes back to the site as a whole and all of the other posts. Are the genuine? Is the blogger constantly trying to push products? I’d like to think I’ve been doing this long enough that my audience knows I’m not out to make a quick buck – and I think even relatively new bloggers can prove this based on their other content.