Within your terms and conditions, you need to define what can and cannot be promoted through PPC. The most obvious restrictions are brand terms and misspellings. So one of your objectives could be to increase your visibility on search engine affiliates, and you can do this by targeting only long tail keywords. Other things to consider are whether affiliates can link PPC directly to your site and whether they can use your URL in the ad copy. These are decisions you need to state in your terms and conditions.
Next, you’ll need to measure your success, and quite honestly, your failures, too (some of the best lessons learned are through our failures). First look at the success of your content. Are there certain pieces of content that had higher viewership and lead to more conversions than others? What made those different than the pieces of content that had less viewers? Once you understand that you can create more content that is successful. It’s possible to get a glimpse into this if you start searching for things in your niche. For example, “top lists” are extremely important such as “the top 20 ways to make your dog happy” or “the top 12 places to travel in Europe” and things like that. In other niche industries, “how-to” articles are huge such as “how to make your own garden” or “how to jump start a car” or things like that. Just look at sites like tie-a-tie.net. Even a site about properly tying a tie can be a success if done right! You also want to look at how your marketing campaigns have worked. Do your posts on Instagram drive more traffic than your Twitter updates? If so, you should focus more on marketing with Instagram. The more you measure your success, the more you will understand what is and what is not working for your business.
Love these tips! I have also been dabbling in affiliate marketing more myself as I’ve seen first-hand that the income potential can actually be far greater than what you can get from any of the ad networks. I also prefer pay per lead … for me, the banner ads don’t seem to convert very well. I think a lot of people just automatically turn the blinders on when they see banners on websites. But I have found that trying something out yourself and then writing a fair and balanced review of the product and/or service works quite well for getting conversions so I’ve been focusing most of my efforts there.
The products and services you will be promoting to your audience must be relevant and good quality. Make sure you believe in them and know everything about them, because this will be crucial to you delivering the sales pitch to your audience. You need to build trust with your audience so make sure the products and services you choose to promote are trustworthy enough.
This sounds like a simple enough task, but I cannot recommend it more when you are looking to run an affiliate business from home. Setting up a home office gives you the space to differentiate from your home life and your work life. If you have a spare room to turn into an office, great, but even if you live in a small apartment, or in my case a small RV, pick a quiet corner, a special table or desk, or any area that can be used to establish the routine of running your business. Also, make sure that your household members understand that when you are in your workspace, you are at work and are not to be disturbed. This includes your pets, who, believe me, can be the biggest distractions in the house. Running an affiliate business from home can come with the pitfalls of distraction, from that pile of unwashed laundry to your children playing loudly. So make sure that you establish clear boundaries so you can work and really build your business.
If you can get your affiliate partners to provide you with free products, then you can pass those on to customers. These can be actual products, promotion codes, or even access to limited-time offers. In some cases, companies will only dole out freebies to established affiliates, but if you can convince them that it will help launch your site and therefore bring them more business, they are likely to bite.
This literally changed my life… I moved out of my parent’s house (sigh) into a nice studio in downtown Denver, bought my first car (a Mercedes c300), adopted 2 kitties, and my credit raised 45 points. I also donated $3,000 to Red Cross at Hurricane Harvey. I’m a humble dude but in affiliate marketing, the numbers do the talking. So… I want to show you how I did it :)
DOI – Double Opt-In. These offers require more than one action from the user. Originally, this concept required users to enter their email address and then click a confirmation link in the “welcome” email. These days there can be more requirements, like filling out a profile, defining interests or uploading a photo. DOI provides better list protection, communication with subscribers and user relevancy than SOI.
I’m not sure of the exact reasons why I started to rank, but I have a few theories. It was a very long, honest, and informative post on the subject. I believe this made it stand out from all the other reviews in which the author just wrote up a basic summary of what it’s about. It also is one of the latest reviews on the book, so perhaps google freshness has something to do with it. I haven’t done any linkbuilding on this page and it currently sits at #2.