All the work you do promoting third-party products shouldn’t be in vain. You have to understand that commissions in affiliate marketing aren’t guaranteed – you’d have to make sure your blog has traffic first, and that you’re able to encourage people to click the affiliate link. From there, you’d have to cross your fingers that these people buy something from the affiliate network so you can earn a cut from the sale.
One of the best ways to scale your business with affiliate marketing is to see if there is an option for you to remove the middle man and create a similar product or service of your own. Depending on the offers you are promoting, you may be able to come out with a product or service through a simple lead gen process or creating your own site. A good example of this would be “email submit” offers or an online course.
For example, I have a website that reviews dog food. If you click on the dog food reviews on that site, you will notice that all of my reviews are high quality, detailed, and as unbiased as possible. There are both positive reviews as well as negative reviews, plus some dog food brands that are rated in the middle. The only dog food brands I rate highly are truly brands I would feed to my own dog (and I love my dog… seriously). I am able to do this because I use the Amazon Associates affiliate program so it doesn’t really matter what people buy – I profit either way. Check out my little promotional video below…
Affiliate Marketing Blog by Geno Prussakov – Geno Prussakov is the founder of AM Navigator, an affiliate management agency, as well as a consultant, author, blogger and international speaker. His blog delves into industry fundamentals and facilitates discussions about top customer acquisition strategies, creating content, managing affiliates and other topics. He also offers information about upcoming affiliate marketing events, conferences and tradeshows.
You can sell affiliate stuff if you did not use the stuff but a high, high, high, really high level of clarity is required to do this. Most bloggers lack this clarity. I recall Tony Robbins selling/being an affiliate for a $25K coaching class. Never took it. Never sat in it. But the guy made millions. He had full clarity in selling without seeing. So he rocked out the selling.
When a potential buyer clicks on an affiliate link they find on a website, purchases the product through the affiliate link, both the merchant and the affiliate make money. If the buyer is happy with their purchase and recommends the product or service to others or purchases it again, the merchant and affiliate multiply their chances of earning more.
For example, if I talk about how cool a product is, and then you find out that I’m an affiliate for them, wouldn’t you as a conscientious observer become skeptical as to whether my information is biased, if perhaps I’m only saying how cool something is because I can get paid for it? Wouldn’t that make you question my integrity with other things I say as well?