I’ve just got to hear about affiliate marketing and am really a newbie to this matter. The post above was so great and helpful for a person like me. I also took a look at locationrebel which seemed very exciting to me. I wonder if those courses and blueprints are still applicable because as far as I’ve seen, the reviews and testimonials all refer to the year 2013. It was the only reason that hold me back from joining the Locationrebel. I would be very thankful if you help me with this matter.
If you can test the product first, do it. There’s a reason why many affiliate marketers stick to digital products – they’re cheaper to buy, test and review. But if you can find a way to get a hold of the product first before promoting it to your readers, your post about that particular product would hold much more value since you’ve tested it firsthand. You don’t even have to buy it – some manufacturers would gladly ship out a product free if you’re already an authority in your industry.
To put it in simple words, Affiliate marketing involves promoting others’ products or services in exchange of a commission. The commission is the percentage of total sale and can range from 5% to 100%. You can promote through different methods like websites, emails, social media etc. Affiliate networks acts like middlemen in the process and track sales as well as commissions .
However, affiliate marketing isn’t just about marketing your partners’ goods, or at the very least it can be about much more than that. Affiliate marketing is also an opportunity to create your own website or some other form of content and get paid to do so, because you’ll be running ads and providing other links to things your audience will genuinely want to buy, at least if you combine your affiliates and your interests correctly.
You’re not just “starting a blog” or “building a website”. You are starting a business! You have to go into it with this mentality if you are serious about succeeding. It’s fine to “test the waters” so to speak and see if this is right for you as the risks are extremely low. However, if you are truly serious about earning a full-time living through affiliate marketing, you must treat it as a business. No business is quick or easy to build and affiliate marketing is no exception. There are plenty of people who will tell you that it’s easy to make money with affiliate marketing, but I’m not that guy. Is it possible? Yes, but it’s going to be hard work.
A large percentage of people starting an affiliate marketing business choose to market and sell information products, loosely defined as information packed in a specific format (e.g. text, audio, video, etc.) and meant to be sold and delivered to end customers. The best example of information being sold today is the highly lucrative “How To” category that can be found everywhere, literally in any niche in existence.
Long-Tail Keywords – specific keywords usually with 3-7 individual words in a phrase. They are highly targeted and MUCH easier to rank for than broad keywords (all mine are long-tail). The lower your domain authority (check using OSE), the less competitive (more long-tail) your keywords should be. If you can get more specific and the keyword still shows up in Google Autocomplete, Moz Keyword Explorer and other keyword tools… choose the SPECIFIC one.
Leanne, that was great stuff. I saw some interesting delineators I’d never seen before, like how many subscribers you have making a difference in whether you should start with affiliates, at what level, etc. I appreciate the “ethical” angle you weaved throughout this, too, because affiliate marketing can/does have a bad reputation due to the way it’s been abused in the past. Your article will help educate current and future affiliate marketers, much appreciated!
Use Deep Links – these are pages on your affiliate’s website that AREN’T the homepage. For SiteGround’s hosting I link a lot to their speed technology page as an affiliate link. If you’re doing Amazon’s affiliate program you just want to gather a list of products you will be recommending to readers, create an affiliate link for each one, and import them to the plugin.
Purchase Complete In longer sales cycles, it may take more time for a purchase to be completed after you bring your customer to the merchant. This rewards generously for prospects you provide that actually buy. A referral from your efforts negotiates with the merchant. After 3 months in their sales funnel, they close a deal and you are compensated a set percentage.
Amazon’s affiliate program is the most popular of them all. I don’t participate myself (yet) but the majority of affiliate marketers I know use Amazon because… it’s Amazon. You can review products you have used or write tutorials (eg. how to connect computer to TV) and drop an affiliate link to an HDMI cable… just a couple examples. You may want to build relationships with the manufacturers so you can get products before they’re released – giving you time to create a review before the product is launched and capture sales during peak buying times.
It is fine to write reviews about the products you promote. It is encouraged even. That being said, make sure that your review is honest. You need to genuinely represent the product you are promoting, which means pointing out its flaws as well as its qualities. If you focus only on the good to the exclusion of the bad, then people will distrust what you have to say and abandon your website. Affiliate marketing thrives on credibility.
Basically, within the whole customer conversion funnel, from awareness stage to purchase, there should be a strong match between your product and your audience. In the funnel, customers start with the awareness stage. And when the product has great conversion rates, it means that customers move quicker through the funnel down to the sale stage, where brands and affiliates make money.
All the work you do promoting third-party products shouldn’t be in vain. You have to understand that commissions in affiliate marketing aren’t guaranteed – you’d have to make sure your blog has traffic first, and that you’re able to encourage people to click the affiliate link. From there, you’d have to cross your fingers that these people buy something from the affiliate network so you can earn a cut from the sale.
One of the main reasons why most newbie affiliate marketers give up after 3 months is the fact that they can’t build up traffic to their affiliate website. It’s a thorn in most marketers’ sides, but one that can be easily resolved if you put the effort in. Below I have covered a few areas that will get you good targeted traffic to your affiliate deals.
PPCall – Pay Per Call offers pay for each phone call that meets some conditions. Usually they have to exceed a certain duration, so it doesn’t count if the prospect hangs up after two seconds. These can be all kinds of lead gen offers resulting in the sale of some product or service. It could also be a "premium number" call that bills the user per minute, like those infamous “tech support” offers.
I absolutely see the value in affiliate sales (and Pay Flynn is one of the masters at doing this authentically and openly), but I got really turned off it when I saw a lot of bloggers I read and respect writing junky “How to set up a blog” posts that didn’t seem relevant to their audiences purely so that the could get the sweet Bluehost commissions in.