Affiliate marketing pulls together marketers who want to advertise and publishers, sometimes called influencers, who want to promote products and services and get paid to do so. Publishers place customized links to things they want to promote within their website or social media content. Then, they get a portion of the sales as a thank you for their promotion.
Thanks Nathalie! And glad to see you came over from AONC 🙂 When done the right way I think affiliate links in context are much less intrusive and offensive than having ads on your sidebar. The average non-tech reader probably wont even know its an affiliate link anyway. So just by doing everything you’ve already been doing, you can switch out links, and probably make a nice side income!
While I was doing WordPress speed optimization I noticed lots of people needed it, but very few people supplied it (there were a lack of services and tutorials when I researched Google). I also knew hosting was the #1 factor of website speed factor and these companies paid up to $200/sale. Hosting is a competitive space but the commissions and lack of supply enticed me.
Affiliate marketing is a practice that involves a publisher or third party referred to as an “affiliate”, who promotes a merchant’s product online and gets paid only for actual conversions. It makes use of various tools depending on the approach or marketing model used: pay per click (PPC), search engine optimization (SEO), content marketing, social media marketing, e-mail marketing, etc.
Amazon’s affiliate program is the most popular of them all. I don’t participate myself (yet) but the majority of affiliate marketers I know use Amazon because… it’s Amazon. You can review products you have used or write tutorials (eg. how to connect computer to TV) and drop an affiliate link to an HDMI cable… just a couple examples. You may want to build relationships with the manufacturers so you can get products before they’re released – giving you time to create a review before the product is launched and capture sales during peak buying times.
Provide the most accurate information about the products you promote. Never exaggerate to quickly make a sale. Your audience will see through it and they will turn their backs on you. Instead, if the product you are promoting isn’t perfect, say so! It never hurts to explain the downsides to a product because this just proves to your audience that you are being completely honest with them. Also–this is very important–be transparent about your relationship with the merchant! It is legally required that you disclose your affiliate relationship, so any time you share an affiliate link you need to let your audience know. Make sure you are following the latest FTC guidelines here.
I first started making money online back in the mid-90s. At this time the concept of affiliate marketing was fairly new and there were only a handful of programs for you to join and promote. Online Shopping for Electronics, Apparel, Computers, Books, DVDs & more was one of the first and most successful affiliate programs of all time — which was also how I started to make some serious money online.
Content and media – If you have a knack for writing, or is good with photography or Photoshop, then you can save some money and do these yourself. But if for any reason (lack of skill or time) you can’t create content or media like photos and videos, there are people willing to do them for you. You can hire freelancers either by the hour or on a flat fee.
A large percentage of people starting an affiliate marketing business choose to market and sell information products, loosely defined as information packed in a specific format (e.g. text, audio, video, etc.) and meant to be sold and delivered to end customers. The best example of information being sold today is the highly lucrative “How To” category that can be found everywhere, literally in any niche in existence.
ps. collecting these Facebook polls is one of the main reasons I was able to get so many SiteGround sales. Yes, I’m suggesting SiteGround for your host, but this is also a strategy that can be used to collect unbiased reviews. Just go to Facebook and search “SiteGround poll” and you can dig up some great stuff – you can do this with lots of affiliate products/companies.
The best way to market your affiliate website is actually free! You want to rank highly in search results where people will find your site and visit at no cost. Preferably, these visitors will be highly targeted and “ready to buy” visitors that you can refer to earn commissions. The best way to promote your site in search engines is to use something called SEO, which stands for Search Engine Optimization. However, you shouldn’t just rely on search engines to bring you traffic. There are tons of ways to diversify traffic sources and while search engines are probably the best, other methods work well, too. The most popular is through social media sites like Facebook, Twitter, Instagram, and Pinterest, but you can also look into things like Google Adwords and the Yahoo Bing Network located at Media.net. While paid advertising can be a bit risky and expensive, a working paid advertising campaign can make you a ton of money. In order to sell the affiliated products, you need to have readers one way or another. Attracting readers requires a lot of dedication and is as important as creating high quality content. My highest recommended way to achieve a huge number of website visitors over time is to use the CTPM process.
Purchase Complete In longer sales cycles, it may take more time for a purchase to be completed after you bring your customer to the merchant. This rewards generously for prospects you provide that actually buy. A referral from your efforts negotiates with the merchant. After 3 months in their sales funnel, they close a deal and you are compensated a set percentage.
4) The Site’s Niche – Check out Commission Junction and Clickbank… and you’ll see that there is virtually an endless list of products you can promote. However, the “Best-Selling” or “Top Products” from affiliate networks shouldn’t be the only deciding factor when picking your site’s niche. Choosing a niche for your affiliate site should involve more research and analysis than that. After all, the success of your site relies mostly on your topic’s level of demand and how well you take advantage of your readers’ needs.
Totally agree with your opinion on affiliate marketing. I’m in the same space myself and can tell you what it feels like to earn $1000 commissions while literally sitting on the sofa watching TV. It is absolutely mind-blowing. High-ticket commissions are what sets apart the affiliate marketers that scale their business up to six or even seven figures to the ones that only make a few thousand a month. I run a website based on digital marketing an entrepreneurship. You should check out our affiliate program – it is guaranteed to blow your mind. 🙂
Sometimes, individual entrepreneurs with great products are worth a look, although you should check them out first and do some research. Entrepreneurs or companies may run their own affiliate program and you can apply directly to them to promote their products and services. Finally, Amazon is always an option as you can be an affiliate for just about any type of physical product on their network.
Improve your conversion rates. Don’t worry if you can’t match your competitors’ cost-per-actions (CPAs). Start experimenting with new affiliates and improve your conversion rates, because the more conversions you produce, the more your affiliates get paid. They will prefer promoting your product over someone else’s when they see the number of customers they can generate.
I went from making $20k in 2016 to $100k in 2017 by dropping my web design/SEO clients and doing affiliate marketing/blogging full-time. 90% of my (passive) affiliate income comes from SiteGround, a hosting company who awarded me affiliate of the month in July, 2017 when I made $9k in 1 month. Since then I’ve continued to hit numbers like this – the screenshot below is from March, 2018 when I made $14.5k in 1 month (just with SiteGround).
DOI – Double Opt-In. These offers require more than one action from the user. Originally, this concept required users to enter their email address and then click a confirmation link in the “welcome” email. These days there can be more requirements, like filling out a profile, defining interests or uploading a photo. DOI provides better list protection, communication with subscribers and user relevancy than SOI.
This sounds like a simple enough task, but I cannot recommend it more when you are looking to run an affiliate business from home. Setting up a home office gives you the space to differentiate from your home life and your work life. If you have a spare room to turn into an office, great, but even if you live in a small apartment, or in my case a small RV, pick a quiet corner, a special table or desk, or any area that can be used to establish the routine of running your business. Also, make sure that your household members understand that when you are in your workspace, you are at work and are not to be disturbed. This includes your pets, who, believe me, can be the biggest distractions in the house. Running an affiliate business from home can come with the pitfalls of distraction, from that pile of unwashed laundry to your children playing loudly. So make sure that you establish clear boundaries so you can work and really build your business.
You can put up banners on your site, to promote your affiliate offers. Most affiliate programs will usually provide their own creatives when you sign up for their offers. All you have to do is insert the banner on a highly trafficked page (your affiliate tracking is usually embedded within the code). Banner ads in the right locations can do a great job of driving sales.
To learn Affiliate Marketing, the first thing that you should know is the difference between an Affiliate Marketing Merchant and an Affiliate Marketer. The product creator or seller in Affiliate Marketing is known as Affiliate Marketing Merchant, while on the other hand Affiliate Marketer helps in marketing those products by using different platforms.
There’s a popular saying among affiliate marketers and that saying is “content is king.” Content is truly the lifeblood of any affiliate marketing business. So far, everything you have had to learn has actually been relatively easy. Learning how the affiliate marketing industry works is easy to understand once it’s explained to you. Doing market research is easy if you know what to look for. Creating a website is SUPER easy. Writing hundreds of pages of content? Not so easy.
However, as I stated before, the single best source of highly targeted website traffic is from search engines. For that reason, you will wan to pay particular attention to these training videos covering SEO (search engine optimization). That’s where you’ll learn all about how to rank your website at the top of certain search phrases deliberately. You get to pick and choose what you rank for if you follow those steps.
Finally, and most importantly, remember that your affiliate business from home is like any other business. Meaning there will be taxes, routine work tasks, and some accounting work. So if you are looking to start an affiliate business from home, it’s also important to brush up on the basics of running a small business. Even though the overhead is low compared to a brick and mortar business, it’s easy to overlook the realities of running a business. At some point, you may find that one day you’ll have to hire people, find new avenues for profit, determine the best tax status, and all the other things any other traditional small business will do as they grow. So it’s a great idea to also learn the basics of running a small business while you build your affiliate business from home.
While your site is still new, it's a good idea to start capitalizing on someone else's audience. Continue focusing on building your own content, but also considering writing content for a few big, high-traffic blogs that are relevant for your niche. By writing content for a bigger site, you are able to get in front of another audience and showcase your expertise on a particular topic. This will eventually lead to more traffic to your site, as well.
Affiliates can be paid on a lead generation basis, and SaaS companies (hosting, cloud storage) work very well with affiliates. The reason they work well is the subscription business model represents for an affiliate continuous cash flow every time there is a renewal. Also, subscriptions ensure a brand gets their money back over time, including what they spent for commissions, and will eventually make a profit.
I’m not sure of the exact reasons why I started to rank, but I have a few theories. It was a very long, honest, and informative post on the subject. I believe this made it stand out from all the other reviews in which the author just wrote up a basic summary of what it’s about. It also is one of the latest reviews on the book, so perhaps google freshness has something to do with it. I haven’t done any linkbuilding on this page and it currently sits at #2.