Affiliate marketing is a practice that involves a publisher or third party referred to as an “affiliate”, who promotes a merchant’s product online and gets paid only for actual conversions. It makes use of various tools depending on the approach or marketing model used: pay per click (PPC), search engine optimization (SEO), content marketing, social media marketing, e-mail marketing, etc.
SEO – I have a full guide on Youtube SEO. You’ll basically want to research a video keyword in YouTube’s Autocomplete dropdown, then craft your video title/description to include your keyword. Write a long description and embed it on your blog to get more views. Create a nice custom thumbnail and make your videos long and thorough, just like your blog posts should be.
You’re not just “starting a blog” or “building a website”. You are starting a business! You have to go into it with this mentality if you are serious about succeeding. It’s fine to “test the waters” so to speak and see if this is right for you as the risks are extremely low. However, if you are truly serious about earning a full-time living through affiliate marketing, you must treat it as a business. No business is quick or easy to build and affiliate marketing is no exception. There are plenty of people who will tell you that it’s easy to make money with affiliate marketing, but I’m not that guy. Is it possible? Yes, but it’s going to be hard work.
It is a very good idea to use different product promotion strategies so you can figure out what is working and what is not. Try to do split testing and measure the performance of each campaign then take actions accordingly. Changing a few things here and there can increase your profit dramatically. Make sure to place the banner ads on different areas of your site’s pages. Some positions will make the ads more noticeable than others.
If you are thinking of starting an online affiliate marketing venture from the ground up, now is the best time to do this! The affiliate marketing industry is growing by leaps and bounds, and opportunities are springing up everywhere. In 2016, retailers in the United States alone spent well over $4 billion on affiliate marketing costs. It is projected that by 2020, this figure will hit $6.8 billion.
Depending on the network, you may also need to pay setup costs. This covers the cost of integrating you to the network and testing tracking etc. Start-up fees can range from nothing to over $5,000. I have been asked for $30,000 before and, obviously, I never started with that network. This cost is often negotiable when you discuss contracts with the network, but it is worth noting when considering the start-up costs.
Finally, and most importantly, remember that your affiliate business from home is like any other business. Meaning there will be taxes, routine work tasks, and some accounting work. So if you are looking to start an affiliate business from home, it’s also important to brush up on the basics of running a small business. Even though the overhead is low compared to a brick and mortar business, it’s easy to overlook the realities of running a business. At some point, you may find that one day you’ll have to hire people, find new avenues for profit, determine the best tax status, and all the other things any other traditional small business will do as they grow. So it’s a great idea to also learn the basics of running a small business while you build your affiliate business from home.
Theme – you don’t need a special theme for affiliate marketing, you probably just need a blog. I recommend StudioPress themes since that’s what Yoast, Matt Cutts (from Google), and I use. Matt Mullenweg, founder of WordPress also recommends them. One of the biggest mistakes I made was using a theme from Themeforest… since they’re built by independent developers who may stop making updates to their theme. This happened to me and I hear horror stories all the time about people having to switch themes and redesign their entire site. I’ve been using the same StudioPress theme (Outreach Pro) for 3 years. Their themes are lightweight (load fast), SEO-friendly via optimized code, secure, and they have a huge selection of plugins for the Genesis Framework and an awesome community in the Genesis WordPress Facebook Group. They include documentation for setting it up and will serve you for many, many years.
Once your hosting is set up, you need to install a content management system (CMS) for your site. We recommend WordPress because it is easy to use and a beginner (like you!) can quite quickly figure out how it works. Most good hosting providers will have a one-click install option for WordPress, which means it will only take you a couple of minutes and you will have WordPress installed on your site.
Within your terms and conditions, you need to define what can and cannot be promoted through PPC. The most obvious restrictions are brand terms and misspellings. So one of your objectives could be to increase your visibility on search engine affiliates, and you can do this by targeting only long tail keywords. Other things to consider are whether affiliates can link PPC directly to your site and whether they can use your URL in the ad copy. These are decisions you need to state in your terms and conditions.
Now that you have decided where to concentrate, have chosen the products to endorse and the merchant you are supporting and have created your own web site with top level domain name and reliable hosting, you are ready to promote. This is a crucial task, since it is through this that you would be able to increase traffic to the business website, sales and of course, profit. In affiliate marketing, it is possible to earn large sums of money in a short span of time especially when you’re endorsing high-priced items. Expensive products are hard to sell; however, with the right marketing strategies and sales techniques, you can draw visitors to the merchant’s site and make them buy the products. How to promote the products, though, would need a separate discussion. Continue to educate yourself by reading books or other articles online about the best advertising techniques.
You need to think of affiliate marketing as if you were a business owner. This is the mindset shift that you need to make. Affiliate marketing is a real business and you need to treat it as such. Research shows that over 80% of brands utilize affiliate marketing. A brand isn't built overnight. It requires time, patience, hard work and discipline to build a business from the ground up. The same goes for an affiliate marketing business.
The thing about affiliate marketing is that you don’t have to monitor it the whole time, yet it can still generate income. You can optimize your strategies and work on your marketing methods during your free time, so it doesn’t have to get in the way of your studies. It’s like having a source of income in a setup and schedule that best works for you. That is one of the reasons why affiliate marketing is such a good money-making opportunity for students!
With all of this in mind, you also need to understand that affiliate marketing is not some get-rich-quick system. It’s a business. A real marketing business that will take some time to grow. All of the resources you need in order to succeed are listed above, but don’t expect overnight success. Give it a good 6 to 12 months and about 10 to 15 hours per week working on your business. If you do that, by this time next year, you should be an affiliate marketer yourself, at the very least making a nice secondary income. If not, in a year from now, you’ll be exactly where you are right now. Focus on the long-term and keep going with sustained effort. Of course, I’m always available as well if you ever want to contact me. I never charge a dime. 🙂
This is a very common way to promote offers. For example, you will often see a blog post with links to certain products or services. If the reader clicks through and makes a purchase, the blog owner will make a commission. These in-text links blend in with other content on your site and are a great way of promoting an offer within your content, without being over-the-top salesy with banners.
I think there are a couple main reasons why the research aspect is so overlooked in affiliate marketing. The first reason is, people are just lazy. Most new affiliate marketers are only thinking about making money in the shortest period of time, so they simply choose a niche and build a site in their first day. Then, months go by with little to no website traffic and they proclaim that affiliate marketing no longer works. Considering affiliate marketing is a multi-billion dollar per year industry driving about 20% of all online sales, that of course isn’t true. Most people just don’t do the research necessary to truly find a profitable niche that is in demand without too much competition.
Just as important as connecting with consumers is the fact that social media can improve your search engine rank. All search engines, Google included, use social media output in their ranking algorithms. The tweets and Facebook posts you have, the better your ranking will be. Think of it this way. If you can get people to tweet about your site, they are not only directly spreading information, they are also boosting your search rank. It’s a two-for-one deal!
Once I realized I could make money by sending traffic and customers to different sites, I knew the concept of affiliate marketing had a lot of potential. This was even true when I came across affiliate marketing in CPA (cost per action) form. This meant I would earn a commission when someone completed a form, tasks or completed a process, versus them needing to pull out their credit card and spend real money.
The affiliate companies you’ll be signing up with have powerful website creation tools that can get you up and running in no time, although a big part of the reason it can set up so fast is because it’s based heavily on some basic templates. As such, while you can move things around and change the icons and images to emphasize your chosen interest, you may still feel like the website has a certain generic quality to it. That may not bother you at all, but it’s something you’re free to change if you know html code. Learning how to start affiliate marketing also means learning how to build a website.
Of course, you’ll need to have an audience; otherwise, you wouldn’t have people to promote to. You can use various strategies to generate traffic to your site like uploading quality articles that search engines would consider worth the read and online users would want to read and share. You can also participate in forums, SEO, post appropriate videos on YouTube, social bookmarking and networking, or write news articles, among many other techniques.
When you learn Affiliate Marketing it is must to know different ways that can help you build relationship with your audiences and then you should patiently follow them before generating money online. Creating and maintaining relationships with partners will help you get targeted traffic for your marketing campaign. Below given are some methods to attract potential customers for your Affiliate Programs-
Sometimes, individual entrepreneurs with great products are worth a look, although you should check them out first and do some research. Entrepreneurs or companies may run their own affiliate program and you can apply directly to them to promote their products and services. Finally, Amazon is always an option as you can be an affiliate for just about any type of physical product on their network.