MozBar – MozBar is a Google Chrome extension that lets you Google any keyword and see how competitive the search results are. The higher the DA (domain authority) and PA (page authority) the more competitive the keyword is. However you still want to click on the top results and browse the content to make sure you can creating an article/video that is better than whoever’s in the top results. That is really what “researching the competition” is all about.
Sometimes, individual entrepreneurs with great products are worth a look, although you should check them out first and do some research. Entrepreneurs or companies may run their own affiliate program and you can apply directly to them to promote their products and services. Finally, Amazon is always an option as you can be an affiliate for just about any type of physical product on their network.
I think the most important thing to decide when you are just starting building your affiliate business from home is figuring out your niche. We all have special knowledge that can be shared with the world. Whether you can offer great parenting advice, explain to people how to rebuild a carb, or love watching sci-fi movies, no matter your interest, you have an expertise. Figuring out how that expertise applies to a market niche will not only give your brand authority and help you sell related products, but you’ll enjoy what you do every single day. I have a range of affiliate websites that delve into my different interests and expertise areas, so I’m always excited to get to work and share my knowledge with my audience.
Great article as it gets me thinking about the various ways to monetize my sites. With that said, my biggest hurdle has been how to get started building traffic. You see articles all over the net talking about massive traffic techniques, but I’ve never really found a guide for a fresh blog/website and how to get to their first 100, 500, or 1,000 daily uniques. Of course writing consistent quality content is key, but writing alone an audience does not make. Any tips or articles to point us to? Thanks again Sean!
PPCall – Pay Per Call offers pay for each phone call that meets some conditions. Usually they have to exceed a certain duration, so it doesn’t count if the prospect hangs up after two seconds. These can be all kinds of lead gen offers resulting in the sale of some product or service. It could also be a "premium number" call that bills the user per minute, like those infamous “tech support” offers.
Split testing is a no-brainer, but it’s something many affiliate marketers still forget or neglect to do. The concept here is simple… if you have a generic landing page or offer you want to promote, you might start by testing that offer to the masses. Once you get some stats and traffic flowing through your offer, it would be a good idea to test a different landing page or offer with that same audience.
Upselling is perhaps the greatest way to make more money and it is easiest to do with existing, established customers who know and trust you. Upselling is not about selling people things that they don’t need, it is about convincing customers that there is added value in a better product. Treat your loyal customers well by selling them your best products at your best prices.
Affiliate marketing is a practice that involves a publisher or third party referred to as an “affiliate”, who promotes a merchant’s product online and gets paid only for actual conversions. It makes use of various tools depending on the approach or marketing model used: pay per click (PPC), search engine optimization (SEO), content marketing, social media marketing, e-mail marketing, etc.
I absolutely see the value in affiliate sales (and Pay Flynn is one of the masters at doing this authentically and openly), but I got really turned off it when I saw a lot of bloggers I read and respect writing junky “How to set up a blog” posts that didn’t seem relevant to their audiences purely so that the could get the sweet Bluehost commissions in.