If affiliates don’t make any sales and their reporting system states that a campaign had 100,000 impressions, 10,000 clicks, and 0 leads or sales, then that means the affiliate won’t be paid, nothing more. Affiliates and networks might say to their clients that they can produce 1 billion impressions, which is just jargon. They might not produce any sales at all.
Of course, you’ll need to have an audience; otherwise, you wouldn’t have people to promote to. You can use various strategies to generate traffic to your site like uploading quality articles that search engines would consider worth the read and online users would want to read and share. You can also participate in forums, SEO, post appropriate videos on YouTube,  social bookmarking and networking, or write news articles, among many other techniques.

Great stuff here Sean – thanks for all of these insights and sharing some best practices when it comes to affiliate marketing. I’ve never been comfortable giving it a shot, but after reading this post and your perspective on how and when to do it, I may just have to give it a try. Especially considering I’m already mentioning and recommending services and products on my site, I’m just not getting the potential rewards associated with doing so. Thanks again.

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