A large percentage of people starting an affiliate marketing business choose to market and sell information products, loosely defined as information packed in a specific format (e.g. text, audio, video, etc.) and meant to be sold and delivered to end customers. The best example of information being sold today is the highly lucrative “How To” category that can be found everywhere, literally in any niche in existence.
Let no one tell you that email marketing is dead. An email list is crucial for every affiliate marketer. You can start building up your email list with a lead magnet (like the information products mentioned previously) or even just by encouraging your audience to sign up for your updates. You can then push your content to this audience via email and also direct them to your affiliate offers. Don't be sleazy about the sales, but if you build up enough trust with your email audience; when the time comes, they will not mind purchasing a product from you.
1. Is there nowhere to promote it within USA? The US is going to bring the lions share of traffic for most products so I’d prioritize promoting to them above anything. If you prefer the Canadian network because the payouts are higher/you have a relationship with them/whatever then you can Geo target your affiliate link. That will send Canadian traffic to your CA link and American traffic to your US link.
Your website works for you 24/7 without a human manning your site and can pull earnings in around the clock. You have a never-ending list of products and services to promote. And, my personal favorite, you don’t even have to worry about inventory, storage, customer service, handling, shipping and other day-to-day operational issues faced by ecommerce stores.
The best way to market your affiliate website is actually free! You want to rank highly in search results where people will find your site and visit at no cost. Preferably, these visitors will be highly targeted and “ready to buy” visitors that you can refer to earn commissions. The best way to promote your site in search engines is to use something called SEO, which stands for Search Engine Optimization. However, you shouldn’t just rely on search engines to bring you traffic. There are tons of ways to diversify traffic sources and while search engines are probably the best, other methods work well, too. The most popular is through social media sites like Facebook, Twitter, Instagram, and Pinterest, but you can also look into things like Google Adwords and the Yahoo Bing Network located at Media.net. While paid advertising can be a bit risky and expensive, a working paid advertising campaign can make you a ton of money. In order to sell the affiliated products, you need to have readers one way or another. Attracting readers requires a lot of dedication and is as important as creating high quality content. My highest recommended way to achieve a huge number of website visitors over time is to use the CTPM process.
Great stuff here Sean – thanks for all of these insights and sharing some best practices when it comes to affiliate marketing. I’ve never been comfortable giving it a shot, but after reading this post and your perspective on how and when to do it, I may just have to give it a try. Especially considering I’m already mentioning and recommending services and products on my site, I’m just not getting the potential rewards associated with doing so. Thanks again.