Once you get your basic website set up, your affiliates all arranged, and you start producing content that other people might want to see, it’s time to learn how to market yourself so that people will start visiting your site and finding out what you have to offer. If it’s good, word of mouth will bring others to see your website, and that (along with more marketing and SEO) will slowly but surely grow your audience. But to learn more about that, you should read some of the other articles on this site.
As a fully engaged working professional, it is hard to find a side job that fits with the demands of your current business or organization but also has potential to become a sustainable, full-time endeavor. With affiliate marketing, the process of promoting another person’s or company’s products, you can earn commission and bring home a little extra income using dedication and hard work.
The best way to market your affiliate website is actually free! You want to rank highly in search results where people will find your site and visit at no cost. Preferably, these visitors will be highly targeted and “ready to buy” visitors that you can refer to earn commissions. The best way to promote your site in search engines is to use something called SEO, which stands for Search Engine Optimization. However, you shouldn’t just rely on search engines to bring you traffic. There are tons of ways to diversify traffic sources and while search engines are probably the best, other methods work well, too. The most popular is through social media sites like Facebook, Twitter, Instagram, and Pinterest, but you can also look into things like Google Adwords and the Yahoo Bing Network located at Media.net. While paid advertising can be a bit risky and expensive, a working paid advertising campaign can make you a ton of money. In order to sell the affiliated products, you need to have readers one way or another. Attracting readers requires a lot of dedication and is as important as creating high quality content. My highest recommended way to achieve a huge number of website visitors over time is to use the CTPM process.
Affiliate marketing is a practice that involves a publisher or third party referred to as an “affiliate”, who promotes a merchant’s product online and gets paid only for actual conversions. It makes use of various tools depending on the approach or marketing model used: pay per click (PPC), search engine optimization (SEO), content marketing, social media marketing, e-mail marketing, etc.
I think there are a couple main reasons why the research aspect is so overlooked in affiliate marketing. The first reason is, people are just lazy. Most new affiliate marketers are only thinking about making money in the shortest period of time, so they simply choose a niche and build a site in their first day. Then, months go by with little to no website traffic and they proclaim that affiliate marketing no longer works. Considering affiliate marketing is a multi-billion dollar per year industry driving about 20% of all online sales, that of course isn’t true. Most people just don’t do the research necessary to truly find a profitable niche that is in demand without too much competition.
I would like to add that for information products, a lot of the time it’s pretty easy to rank for “information product review”. I recently did a review of a popular ebook that is a month long discipline program. I went about it by doing the actual program and documenting everything. At the end of the month I wrote up a 2700 word article summing up the whole experience.