Affiliate marketing is something practically every website owner should have a basic understanding of in today’s digital world. Even if you don’t personally use it in your monetization strategy, there may be a time when you want to. This guide to affiliate marketing can get you several steps closer to understanding one of the most popular forms of website monetization online businesses use today.
When you’re looking for affiliate programs to promote, you’ll want to choose ones that pay out a good commission fee. When I first started out, I started promoting products that I really liked and that my audience liked, but they only paid out 10 percent of the total sales. Well, figure the average order size was $65.00, this means that I only made $6.50 per sale. It would take a lot of orders for this to amount to anything substantial. So depending on what your audience’s comfort zone is in relation to price point, you’ll either need to promote products that have a high price point, or that offer a high commission rate. Do your homework and search around – there are tons of affiliate programs out there. I personally like working with companies that pay per lead.
Once you have your niche and your products figured out, you’ll need to start creating tons and tons of content. Your content can be anything from photographs to videos to blog posts, but what I recommend most is good ol’ fashion written content. Without a doubt, content creation is key to your success. Without great content on your site, you’ll never gain enough visitors to earn any sort of significant living online. You want to make sure that any content you create is high quality, interesting, and relevant to your audience. You also need to create as much content as possible and keep updating the content on your website routinely. For more advice on this, check out my article on how to create great content for your website or blog.
For example, if I talk about how cool a product is, and then you find out that I’m an affiliate for them, wouldn’t you as a conscientious observer become skeptical as to whether my information is biased, if perhaps I’m only saying how cool something is because I can get paid for it? Wouldn’t that make you question my integrity with other things I say as well?