A perfect example of this would be if you were trying to rank for something like “blogging” or “how to make money with a blog”. The two search phrases are similar but completely different in nature. There is no way to know what someone wants when they search for “blogging”, however if someone is searching for “how to make money with a blog”, it’s quite obvious.
If you would like to take a more subtle approach, include a product or service from your company that relates into your blog post. For example, let’s say that you are a wine connoisseur and that is what your blog is based around. In any post that is enticing your readers to open up a good bottle of Merlot or what have you, it would be wise to embed an ad for a quality, easy-to-use wine opener, wine glasses or stoppers that keep the wine fresh.
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I eventually learned the best model (for me) was to copy what Yoast did… charge a flat free for SEO Audits. People were always super happy with my audits. I still have my SEO audit templates (one for local SEO, national SEO, etc). Sometimes it would only take me 4 hours to write an audit and I would get $750, sometimes more if they wanted a more thorough audit. Maybe I undercharged?
Advertisers are drawn to the performance-based nature of affiliate marketing, and they are catapulting to affiliate marketing at accelerated speeds. It is estimated that around 81% of brands and 84% of publishers today are making use of affiliate marketing. Also interesting to note is the fact that about 16% of total orders via the Internet are now generated via affiliate marketing. This market is growing, and growing fast! If you want to take advantage of it, you need to jump in now.
Thanks Nathalie! And glad to see you came over from AONC 🙂 When done the right way I think affiliate links in context are much less intrusive and offensive than having ads on your sidebar. The average non-tech reader probably wont even know its an affiliate link anyway. So just by doing everything you’ve already been doing, you can switch out links, and probably make a nice side income!