Upselling is a sales technique where the salesperson encourages a more expensive purchase by a customer by persuading them to get an upgraded version of an item or to purchase add-ons. Remember our food processor example? That food processor could probably be best used with a book of recipes, which also can be purchased at the same company’s website.
On-site Analytics (preferably Google Analytics) – It’s free and can be easily integrated with WordPress and other website platforms. Google Analytics lets you see bounce rates, sources of traffic, keywords used to land your site, and a whole lot more. You can use this information in developing your topics that your readers like best and improve traffic of your site.
Hands down I’d say the best thing you can do is research 1 primary keyword, craft an enticing article title that includes your keyword (though it doesn’t have to be an exact match), spend time writing your search engine snippets (SEO titles/meta descriptions), and by far the most important is making your content as VALUABLE as possible through videos, nice graphics, table of contents, bold/colors/styling, etc. Small things like keyword density barely matter.
Affiliate marketing works effectively for the merchant and the affiliate. To the first, he gains opportunities to advertise his products to a larger market, which increases his chances to earn. The more affiliate websites or hard-working affiliates he gets, the more sales he can expect. By getting affiliates to market his products and services, he is saving himself time, effort and money in looking for possible markets and customers. When a client clicks on the link in the affiliate website, purchases the product, recommends it to others who look for the same item or buys it again, the merchant multiplies his chances of earning. On the other hand, the affiliate marketer benefits from each customer who clicks on the link in his website and who actually purchases the product or avails of the service provided by the merchant. In most cases, the affiliate gets commision per sale, which can be fixed percentage or fixed dollar amount.
Theme – you don’t need a special theme for affiliate marketing, you probably just need a blog. I recommend StudioPress themes since that’s what Yoast, Matt Cutts (from Google), and I use. Matt Mullenweg, founder of WordPress also recommends them. One of the biggest mistakes I made was using a theme from Themeforest… since they’re built by independent developers who may stop making updates to their theme. This happened to me and I hear horror stories all the time about people having to switch themes and redesign their entire site. I’ve been using the same StudioPress theme (Outreach Pro) for 3 years. Their themes are lightweight (load fast), SEO-friendly via optimized code, secure, and they have a huge selection of plugins for the Genesis Framework and an awesome community in the Genesis WordPress Facebook Group. They include documentation for setting it up and will serve you for many, many years.
Regarding “convincing someone to buy your product is not that easy”, I do agree with you, but at the same time, I remember all those products I’ve bought online. I did not search on Google for those products neither I went to the company websites to get information and buy. They were affiliate people and their blogs that inspired to buy them. PrettyLink Pro, SEO Pressor was recommended by Kimberley, I bought Profits Theme, WP Zon builder because Alex Whaley recommended. Similarly I bought CommentLuv Premium because Ileane, Kavita, Steve and many others were talking good about it.
Every affiliate program offers different commission rates (along with rules that you should know). For example, some programs give out 20% commission, but only on the exact product you posted on your site. In other affiliate programs, you’d receive commissions from any product sale the referred person bought from the store, as long as he/she completed a full checkout within a specific period of time. For example as an Amazon Associate, you are given a 24 hour cookie window.
Hi, Nice article. I am not sure about the process though. I can understand, finding a niche. But, when it comes to affiliate programs I get a little lost. Would I be promoting someone else's products? If so, no problem. I know I need to research high end products with gravity, are these products ones in certain stores, or companies, etc.?? If so, do I need to get permissions to be on an affiliate program with that company? Also, if it is products with a company, then how do I offer promotions on their products since they are not mine? Thank you, Nanette Vlahusich
This is a great place to start for beginner affiliates. The deeper you get into affiliation, the potential is even great than $50 to $100 in the following industries: Gambling, Adult and Pharma…these industries can get an affiliate a $250+ CPA commission + Rev Share for successful affiliates. The sky is the limit and many people fall into the most amateur affiliate programs which is probably why most affiliates are not successful. I’ve been an affiliate marketer for many years now and if you’re just starting out, the one thing I recommend is first of all: Get familiar with all the tools, affiliation strategies…get to know the programs, establish a connection with your affiliate managers and if you put a lot of time in it and take it seriously…Sooner or later you will succeed. I’ve done it and I am still doing it. I have a few successful sites that I operate, I work both with Click Bank and independent affiliation programs…One word of advice, Amazon and Ebay are over-saturated…Try an affiliate program with a higher CPA and less competition…Competition can be measured simply by using the Google Keyword Tools. Great article! I love your blog. Cheers! Mike
Thank you for a very straightforward introduction to the world of Affiliate Marketing. I’m looking forward to the journey and just starting out. For me, I’m just as enthusiastic about the challenge of gaining success for its own sake, as the financial rewards it may hopefully bestow on me. There are so many variables involved and putting the whole thing together feels like attempting a 40,000-piece jigsaw puzzle with a hangover.
Even though commissions can be very high, affiliates still want to negotiate the best deal. This is where impression counts get in the way of sales. While cost-per-actions (CPA) and cost-per-lead (CPL) deals can be risk-free for brands because they are based on performance, they are not always ideal for affiliates, which prefer to get paid per impression (CPM).
Developing a website might seem difficult on the surface. You know that some website development companies cost thousands, 10’s of thousands, or even 100’s of thousands of dollars to build a site. You might also think you need to know a bunch of computer code in order to build a great site. That is nonsense. I personally know a little tiny bit of HTML and CSS, but I’m even using that less and less over time.
Just as important as connecting with consumers is the fact that social media can improve your search engine rank. All search engines, Google included, use social media output in their ranking algorithms. The tweets and Facebook posts you have, the better your ranking will be. Think of it this way. If you can get people to tweet about your site, they are not only directly spreading information, they are also boosting your search rank. It’s a two-for-one deal!
Mike touched on this a bit in the article, explaining that the “exact match penalty” targeted low quality sites that were overly-reliant on their seemingly-relevant domain name for rankings. Everything is an exact match for something so if you build a great resource, it shouldn’t be an issue. (For instance, I get a ton of search traffic for “side hustle nation”…)
Many affiliate marketers use paid advertising to generate additional traffic to their site and drive more sales. Paid advertising on social media is often a good place to start, as these networks tend to be more affordable.You may also want to consider taking out inexpensive banner ads on small niche sites. Depending on your niche, Google AdWords could also be a good option to drive some paid traffic to your site.
Love these tips! I have also been dabbling in affiliate marketing more myself as I’ve seen first-hand that the income potential can actually be far greater than what you can get from any of the ad networks. I also prefer pay per lead … for me, the banner ads don’t seem to convert very well. I think a lot of people just automatically turn the blinders on when they see banners on websites. But I have found that trying something out yourself and then writing a fair and balanced review of the product and/or service works quite well for getting conversions so I’ve been focusing most of my efforts there.
Be sure to check what kind of customer support you can expect from your affiliate program once you have signed up. Do your research online and if possible, speak to other sellers using the program to get their thoughts. Can you speak to someone via phone or Skype or do you have to wait 72 hours for email responses? Be clear on this because trust me, you will need support at one point or another.
Self-supporting or not, students like you do need money! Aside from tuition and other miscellaneous schooling expenses, there are other things that you’d need money for: projects and other school requirements, educational trips, books and gadgets that can help make studying a lot easier, etc. You don’t want to bother mom and dad who also have other expenditures to worry about, and you don’t have time to get a part time job. Still, YOU JUST NEED THE MONEY!
If you’re not looking to spend money on an e-mail service just yet, use . You can use Mailerlite for free for your first 1,000 subscribers. Mailerlite’s free version gives you access to all of their features including e-mail automation and landing pages. It’s definitely a step up from other free providers. Sign up for Mailerlite for free and start building your e-mail list!
You’re absolutely right about that time. Never give up. Content marketing is a hard job but you got to look at it like this. The internet and side hustles are here to stay. It goes Way Beyond making money online. We both know there’s no more traditional job security in America today. These narcissist employers are nothing nice. They will hire you 1 minute. Harass you on the job. Steal your commissions and laugh at you behind your back while you continually work hard and put more money in their pocket, then try to enslave you into making more money for them and continually disrespect you to your face. This is the Ironclad indicated it’s time to walk away and start your own business online by working part time on your side hustle weather to Philly at marketing, blogging, or selling your own product service online. There’s billions of dollars to be made in the affiliate marketing industry. With that said, it’s a good thing to know the side hustle is here to stay to those who dedicate themselves to creating quality content on blogs and websites and taking a side hustle to the public nightstep. Agree? :-)
Once you have your niche and your products figured out, you’ll need to start creating tons and tons of content. Your content can be anything from photographs to videos to blog posts, but what I recommend most is good ol’ fashion written content. Without a doubt, content creation is key to your success. Without great content on your site, you’ll never gain enough visitors to earn any sort of significant living online. You want to make sure that any content you create is high quality, interesting, and relevant to your audience. You also need to create as much content as possible and keep updating the content on your website routinely. For more advice on this, check out my article on how to create great content for your website or blog.
High Paying Affiliate Programs Blog – Bill Burniece runs this blog and keeps it up to date with new posts every few days about making the most with online marketing. One of his blog categories focuses on the benefits of targeting the affluent market, but he also gives tips for getting started with affiliate marketing. Burniece’s blog was named the Affiliate Summit’s Top Affiliate Marketing Blog of 2013.
This is not the perfect affiliate marketing strategy, but it’s the perfect method to buy yourself a bit of time. It helps you understand if your strategy and your product can work out by testing and putting affiliates to work, without any financial risk. Affiliate marketing is not a “set it and forget it” type of business. It’s a continuous optimization work, and this strategy gives you the tools to do just that. Optimize for success.
For example, I have a website that reviews dog food. If you click on the dog food reviews on that site, you will notice that all of my reviews are high quality, detailed, and as unbiased as possible. There are both positive reviews as well as negative reviews, plus some dog food brands that are rated in the middle. The only dog food brands I rate highly are truly brands I would feed to my own dog (and I love my dog… seriously). I am able to do this because I use the Amazon Associates affiliate program so it doesn’t really matter what people buy – I profit either way. Check out my little promotional video below…
I come from a quite unsuccessful background of web design/SEO. I blogged because I knew it was good for SEO, but my articles never had a purpose regarding monetization. I finally took a leap of faith and dropped my clients to figure out blogging/affiliate marketing. I was good at website speed optimization and knew hosting was the #1 factor. Looking for the best, I saw SiteGround was rated #1 in multiple Facebook polls and had a great reputation with generous affiliate commissions. So I wrote detailed tutorials on website speed… how to configure WordPress cache plugins, hosting reviews, and other speed-related topics. Usually near the end of a post I would say “Oh, and here’s why you should switch to SiteGround” with evidence on why they’re the best… Facebook polls, Tweets, load time improvements, etc. That’s when things got good. I’ve been broke my whole life and it’s my calling to show people how do this.
Writing good advertising sales copy (copywriting) is the other important skill for internet marketers. The good news is that when it comes to affiliate marketing, many vendors will provide you with copy to use for your blog posts, websites ads, etc. They'll give you the emails to send, the banner ads to display, and even posts you can use on social media (such as Facebook, Twitter, LinkedIn, etc.).