However, affiliate marketing isn’t just about marketing your partners’ goods, or at the very least it can be about much more than that. Affiliate marketing is also an opportunity to create your own website or some other form of content and get paid to do so, because you’ll be running ads and providing other links to things your audience will genuinely want to buy, at least if you combine your affiliates and your interests correctly.
Affiliate marketing is something practically every website owner should have a basic understanding of in today’s digital world. Even if you don’t personally use it in your monetization strategy, there may be a time when you want to. This guide to affiliate marketing can get you several steps closer to understanding one of the most popular forms of website monetization online businesses use today.
I come from a quite unsuccessful background of web design/SEO. I blogged because I knew it was good for SEO, but my articles never had a purpose regarding monetization. I finally took a leap of faith and dropped my clients to figure out blogging/affiliate marketing. I was good at website speed optimization and knew hosting was the #1 factor. Looking for the best, I saw SiteGround was rated #1 in multiple Facebook polls and had a great reputation with generous affiliate commissions. So I wrote detailed tutorials on website speed… how to configure WordPress cache plugins, hosting reviews, and other speed-related topics. Usually near the end of a post I would say “Oh, and here’s why you should switch to SiteGround” with evidence on why they’re the best… Facebook polls, Tweets, load time improvements, etc. That’s when things got good. I’ve been broke my whole life and it’s my calling to show people how do this.
This is not the perfect affiliate marketing strategy, but it’s the perfect method to buy yourself a bit of time. It helps you understand if your strategy and your product can work out by testing and putting affiliates to work, without any financial risk. Affiliate marketing is not a “set it and forget it” type of business. It’s a continuous optimization work, and this strategy gives you the tools to do just that. Optimize for success.
Once you’ve got a topic and possibly some products to promote, the next lessons you’ll want to go through are ‘Finding and Registering a Domain Name’ and 'What to Look for in a Hosting Provider.' These will give you a hand with setting up your own domain name and hosting, and then you should have some help from your hosting provider to install WordPress.
Paid ads should be your last step in marketing your range of affiliate products. You want to make sure you’re in a money-making niche and have a roster of products proven to sell, as well as proven sales funnel that compels your prospects to buy. That way when you invest the money in a paid ad, which can cost hundreds and thousands of dollars, you’ll see a decent return on investment.
In case you want to generate some kind of passive income and you are good in marketing and advertising skills then you can accept the offer of an Affiliate Merchant and can advertise an item for him or her. This will help you earn money online and for this, you need to actively advance, promote and advertise the products or services of your Affiliate Merchant through an associate/affiliate system. If people purchase the product of your merchant because of your promotion and you gain some commission then you are a successful Affiliate Marketer
This is extremely helpful information for somebody who is a newbie blogger! I’ve been looking for an all inclusive “guide” to explain affiliate marketing and this is the best I’ve found. Quick question for you – when you talk about the cookie expiration date, is that from the date that you post your review/recommendation or from the date that the reader clicks on the link? For example, the affiliate links you posted in this post are well over 90 days old but if I click on one of them now and buy that product, do you still get paid? Just curious how that works.
With all of this in mind, you also need to understand that affiliate marketing is not some get-rich-quick system. It’s a business. A real marketing business that will take some time to grow. All of the resources you need in order to succeed are listed above, but don’t expect overnight success. Give it a good 6 to 12 months and about 10 to 15 hours per week working on your business. If you do that, by this time next year, you should be an affiliate marketer yourself, at the very least making a nice secondary income. If not, in a year from now, you’ll be exactly where you are right now. Focus on the long-term and keep going with sustained effort. Of course, I’m always available as well if you ever want to contact me. I never charge a dime. 🙂
I would then get a hosting provider (a place to put the website on the internet) and a domain name (the name for the website), and then install WordPress so I could start playing around with the look of my website. I’d browse some free ‘themes’ (pre-designed ‘looks’ for websites) if I was tight on cash, or I might buy a high-quality one if I had the money.
Of course you want affiliates with high commissions, but they should also have a solid reputation with high conversions and low reversal rates (you get $0 if people cancel after signing up). If they’re part of an affiliate marketplace like ShareASale or ClickBank you can see some numbers there. Companies likes Amazon/SiteGround are safe bets, otherwise do your research (or track your affiliate links so you can monitor their performance). Avoid affiliates offering huge commissions since this probably means they’re struggling to acquire/retain customers naturally. This will hurt your numbers (specifically your conversions/reversal rates).
Target 1-2 Keywords Per Article – until you can successfully rank for 1 keyword for an article, don’t try targeting 2. Once you get the hang of it and are ready to write an article around 2, choose a secondary keyword that is a synonym of your primary keyword. An example would be “Slow WordPress Site” and “Why Is WordPress Slow.” Then craft your article title/SEO title/meta description to mention individual words of each – while making them read nicely.
If you truly take the time to figure out what your audience is searching for, you are bound to create a phenomenal article they will want to read. And if you’ve found an affiliate that will solve all their problems, and explain to them how this affiliate will solve those problems, they will only thank you for the remarkable recommendation you make.
Thanks Nathalie! And glad to see you came over from AONC 🙂 When done the right way I think affiliate links in context are much less intrusive and offensive than having ads on your sidebar. The average non-tech reader probably wont even know its an affiliate link anyway. So just by doing everything you’ve already been doing, you can switch out links, and probably make a nice side income!